Category: Downloadable

How to Structure Your Higher Ed Marketing Department For The Future

written by Rick Bailey

If you’ve been reading our recent insights, or if you’ve reviewed our takeaways from the 2016 Survey of Independent College Presidents that we conducted in collaboration with The Lawlor Group, you may already be aware of our research suggesting that, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing…Read more

The Importance of Delighting Customers: Customer Experience in Higher Education

written by Rick Bailey

While the concept of orchestrating customer experiences is not new, the conversation about the design and management of customer experiences in higher education circles has heightened. No doubt, the challenges for developing sustainable models for revenues, enrolling best fit students and engaging relationships with alumni and donors draws attention to the need for exceptional, relationship-building…Read more

How sick is your brand?

written by Rick Bailey

Is your brand sick? No, I mean sick. Are you victimized by your ill, ailing brand? What are the signs and symptoms? How do you know if you have one? Quick. Download this ebook to complete your own self-diagnosis and gain insight to what you can do to be healthy. Read more

Create your own audience chart.

written by Rick Bailey

This includes a downloadable asset. Clients often ask us how to establish priorities when it comes to audiences. This makes sense as there are so many audience clusters surrounding any given college or university. You know it may be impossible to reach everyone all the time with your messaging and honestly, you don’t want to.…Read more

For Consideration: Branding Your Academic Curriculums and Experiences

written by Rick Bailey

We’ve had so many conversations about branding academic programs and experiences, we created an e-book compiling our recent writing and thinking on the topic. You may find this resource helpful for your conversations on campus with colleagues. Download this e-book to share with other campus leaders. To download the e-book First Name*Last Name*Email* Job Function*President/ExecutiveAcademicAdvancementEnrollmentMarketingOtherPhoneTitleInstitution/CompanyHow…Read more

The 2016 Survey of Independent College Presidents Executive Summary

written by Rick Bailey

When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more

Your Audience Identifier

written by Rick Bailey

This includes a downloadable asset. You’re working on your case statement (or alumni magazine, or viewbook, or website, or financial aid brochure, etc.) and­—good for you!—you are making great progress. You’re writing solid copy, selecting great images, designing creative layouts. But think for a moment. When you complete this project, who will be on the…Read more