When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
July 11, 2017
One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more
March 29, 2017
When communicating with your prospective students, you undoubtedly strive to connect your offerings with their goals, interests and values. In doing so, you emphasize the benefits of your distinctive market positon and your ability to provide an exceptional education that is supportive of your prospects’ plans, hopes and dreams. But because the goals, interests and…Read more
February 22, 2017
While marketing is finding increasing favor in the higher ed arena—it’s practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus. Consequently, standard models for its placement within the institution have yet to be implemented. Does marketing stand on its own as a department? Is it paired with other…Read more
January 12, 2017
ALERT: In this article, the word “customer” will be used frequently. “Customer” is used to represent any audience such as students, prospects, families, alumni, faculty, legislators, neighbors or hundreds of other individuals or groups with whom you have exchange and interaction. Some in higher ed would argue that because colleges and universities are not businesses…Read more
January 10, 2017
This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more
Presidents as Entrepreneurs: How the new higher ed environment has transformed leadership skill sets.
September 20, 2016
We are living in a new age for American higher ed. Maybe a new era. A future history will tell us the results of this remarkable period of re-invention, re-articulation and re-negotiation of missions and purposes. In his new book Breakpoint: The Changing Marketplace for Higher Education, Jon McGee, Vice President for Planning and Public Affairs at…Read more