Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Designing Touchpoints: How creating exceptional experiences influences higher ed.

March 15, 2017

written by Rick Bailey

This week I had the privilege of returning to the classroom to teach again at Notre Dame. Dr. Elizabeth Moore, my colleague in the marketing department of the Mendoza College of Business for many years, occasionally invites me back to speak in her classes. Interacting with bright future marketers lifts my spirits. I love hearing…Read more

A Conversational Approach to Your Academic Offerings

February 20, 2017

written by Kirk Donlan

Prospective students have questions about college. Lots of them. And they want to know all sorts of great and wonderful things about your institution. But they aren’t likely to come right out and ask you. Research from Ruffalo Noel Levitz shows that most prospective students are hesitant to ask anyone from your admissions team a…Read more

The 2016 Survey of Independent College Presidents Executive Summary

January 11, 2017

written by Rick Bailey

When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more

Risk-taking and truth-telling: Take-aways from the 2017 CIC Presidents Institute

January 10, 2017

written by Rick Bailey

This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more

Your list of majors is deceiving.

October 25, 2016

written by Kirk Donlan

There seems to be an assumed equivalence between the number of academic programs an institution offers and the breadth of opportunities that a student who attends will have. For this to be true, you’d have to be convinced that a given major can only provide a student with a small number of career paths to…Read more

Presidents as Entrepreneurs: How the new higher ed environment has transformed leadership skill sets.

September 20, 2016

written by Rick Bailey

We are living in a new age for American higher ed. Maybe a new era. A future history will tell us the results of this remarkable period of re-invention, re-articulation and re-negotiation of missions and purposes. In his new book Breakpoint: The Changing Marketplace for Higher Education, Jon McGee, Vice President for Planning and Public Affairs at…Read more

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Downloadable

Finding a Position and a Place in the Universe for Your Institution

Ready to find your one true place in the universe? Conduct these series of exercises with your team as a first step.

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