You’re busy—helping your great cause succeed, checking your e-mail, picking up your dry cleaning, Tivoing Dancing With the Stars, reading Tolstoy. You don’t always have the time to dedicate to tracking down and absorbing every pertinent article and study that relates to you and your cause. Don’t worry, we’ve found some good stuff that we think will help make your job easier (or at least keep you informed!).
On this page you’ll find an array of helpful information—from our tips for creating buy-in for your new visual identity to suggestions about the best way to utilize technological trends that could affect the way you reach your target audiences to the latest relevant market research. We can help you with the heavy lifting.
Is your team going to go the distance this year? You have sound fundamentals and a lot of heart, so you’re just going to stick to your game plan, and take care of business. Or maybe you need to kick it up a notch? You’re facing a brutal schedule, so you need to bring your A-game and give it 110 percent.
The sports world may reign supreme in its [over]use of clichés, but unfortunately, non-profit marketing has its own love-affair with stale, go-to language. The free resources below provide tools that you and your team can use to brainstorm for alternatives to these tired, time-worn claims.
Click here for our list of the "Top 10 Things We Hear on Every College Campus".
Click here for our list of the "Top 10 Things We Hear from Every Greek Organization".
The sports world may reign supreme in its [over]use of clichés, but unfortunately, non-profit marketing has its own love-affair with stale, go-to language. The free resources below provide tools that you and your team can use to brainstorm for alternatives to these tired, time-worn claims.
Click here for our list of the "Top 10 Things We Hear on Every College Campus".
Click here for our list of the "Top 10 Things We Hear from Every Greek Organization".
Dos, Don'ts and Display Tables from the College Fair Trenches
It's college fair season again...already. College fairs can energize your efforts while you come face-to-face with the names in your database, but they can also drain your energy with travel, relentless packing, late nights, bad food and low attendance or response.
RHB/The Agency called on two veterans of the college fair circuit—both of whom boast experience from both sides of the booth—to share their recommendations for making the most of your college fair experience. Read More. Click here to view or right click to download.
It's college fair season again...already. College fairs can energize your efforts while you come face-to-face with the names in your database, but they can also drain your energy with travel, relentless packing, late nights, bad food and low attendance or response.
RHB/The Agency called on two veterans of the college fair circuit—both of whom boast experience from both sides of the booth—to share their recommendations for making the most of your college fair experience. Read More. Click here to view or right click to download.
If Harvard was (and is) so great, why did we ever need another option?
And no, the answer—at least the entire answer—isn’t, “Because Harvard isn’t big enough for every student in the country to attend.”
Is Harvard for Everyone? offers an intriguing proposition: the more we distance ourselves by differentiating from Harvard, the better our opportunities for recruiting more and better students will be.
Here’s a free resource to help you identify your institution’s most compelling points of differentiation.
You may find that by stepping out of Harvard’s shadow, you’re better able to cast your own.
And no, the answer—at least the entire answer—isn’t, “Because Harvard isn’t big enough for every student in the country to attend.”
Is Harvard for Everyone? offers an intriguing proposition: the more we distance ourselves by differentiating from Harvard, the better our opportunities for recruiting more and better students will be.
Here’s a free resource to help you identify your institution’s most compelling points of differentiation.
You may find that by stepping out of Harvard’s shadow, you’re better able to cast your own.
We hope that as you read this piece you will be reminded of the voice of your target audience. Print it off. Hang it up in your office. Forward it to your friends. But remember to always consider the distinctive needs of your Millennial audience. Enjoy! Click here to view or right click to download.
Find yourself singing the Communicating with Millennials Blues? Re-imagine your marketing monologue as a dialogue and you could be singing a different tune. (More.)
Who do you think you are? Need an exercise to get your creative juices flowing—and help you talk about your organization or institution in a different way? Try writing a haiku. (The results may surprise you!) (More.)
Trying to recruit more out-of-state students? If so, it might be time for a parting of the ways-publication-wise, that is. Segmenting your market and communications tells your audience you know them well. (More.)
Grounding the helicopters. What a reality TV show may indicate about the next generation of college students (and their parents). (More.)
On(line) again, off(line) again. A three-step approach to choosing between print and electronic communication. (More.)
Does your market include teenagers? If so, it also includes their parents—and they want to hear from you. Some tips for establishing those family ties. (More.)
What's scarier than speaking in public, skydiving and meeting your future in-laws—combined? Updating your institutional identity. Some tips for surviving the process. (More.)
Thinking of using instant messaging in your recruitment efforts? Recent survey research for one college campus suggests that you might want to think again. (More.)
