Market research

RHB/The Agency offers comprehensive marketing research services using both qualitative and quantitative methods.

• Surveys: Direct mail, e-mail, Web-based, telephone or in-person.
• Focus groups and group interviews: For opinion gathering, response testing and more.
• Communications audits are: analyses of a client's current total communications effort. We evaluate your pieces not only for gaps and redundancies, but also for overall appeal and effectiveness in reaching your target audiences.
• Circles of Influence ^SM: Our distinctive research method, created especially to gain an insider's look at colleges and universities.

Beyond conducting market research, RHB/The Agency's talented team helps translate research findings into relevant recommendations and marketing tools that help your organization effectively—and coherently—connect with target audiences.

Consulting

We provide expert consulting services for strategy development and project planning. With the myriad of communications media available today—from print to podcasting, direct mail to micro-sites—our clients turn to us for guidance on which tools to deploy to reach their target audiences. (As Peter Drucker advises: "Efficiency is doing things right; effectiveness is doing the right things.")

Through strategic use of research, involvement of thoughtful professionals, and integration of marketing experience and expertise, our consultants work with you to examine your current successes and challenges, helping you craft a plan of action designed to meet your institutional goals. Our consulting services include:

• Brand development
• Cross-discipline coherence planning