When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Best Practices for Campaigns in Slate: An Interview with Alex Williams
May 14, 2018
Configuring email campaigns in Slate can be difficult, but doesn’t have to be. Whether you are at the start of an implementation or nearing the close of your most recent build-out, there are pivotal tactics and strategies that can significantly streamline your enrollment marketing process. You can maximize key data points and leverage Slate’s many…Read more
Your Party Is Not Your Brand
April 30, 2018
Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more
How to Make Your Upcoming Board Meeting a Success
April 5, 2018
Besides the fact that my wife and business partner Tammy is a trustee of our alma mater, I can always tell when it’s board meeting season. Our clients hunker down a bit and you can often hear the tension in their voices. With good reason. Board meetings can be tense. You’re preparing to put your…Read more
Using Slate Reports to Prepare for Board Meetings
April 3, 2018
Spring has sprung. High schoolers are tweeting offers of acceptance. Current college students are on break. If you don’t live in the Northeast, flowers are blooming. And…board meetings are on the horizon! As you prepare for those meetings, you’re likely thinking about the various data points you’ll want to discuss and how you will incorporate…Read more
How to Make a Difference by May 1st: Customer Experience and Deposit Pages Revisited for 2018
March 20, 2018
In the middle of the twentieth century, American psychologist Abraham Maslow developed his famous Hierarchy of Needs. This paradigm, structured as a pyramid, says that humans’ physiological needs must be met before all other potential needs. That is, in order to experience happiness or, at the very top of the pyramid, “self-actualization,” a human must…Read more
Using Your CRM to Own Prospect Relationships
February 14, 2018
Many firms close the gap between client and student by keeping the implementation and measurement on the vendor side. An example of this is traditional (they wouldn’t describe themselves this way) student search firms…Read more