When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
The “Design Squiggle” and Crafting an Experience in Slate
February 14, 2023
Shortly after her start at RHB, my colleague Erin Gore shared with all of us a gnarly-looking illustration: (The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com) Titled The Design Squiggle, it looks quite a bit like the signatures I saw from students in my prior work in secondary education: adolescents more familiar with the…Read more
Relationship-Building and the Intersection of Enrollment, Marketing and Technology
February 1, 2023
RHB Vice President for Enrollment Management Ken Anselment, Vice President for Client Technology Erin Gore, Senior Vice President for Relationship Development Alex Williams and Vice President for Marketing Leadership Rob Zinkan recently led a webinar as part of the Leading Edge Thinking in Higher Education Series from Bay Path University’s Center for Higher Education Leadership…Read more
Connecting the Human, the Felt and the Humane in Marketing and Anthropology
November 1, 2022
This November, I will be back amongst the anthropologists at the American Anthropological Association meetings in Seattle. This will be the first academic paper I have given in years. My contact with the academic research side has been peripheral since I joined RHB in January 2020. I am presenting a paper co-written with Dr. Rob…Read more
Transcript: Strategic Planning That’s Truly Strategic
October 24, 2022
On October 12, RHB’s Aimee Hosemann and Rob Zinkan hosted a webinar, Strategic Planning That’s Truly Strategic, to share findings and critical lessons from RHB’s yearlong study of 108 current strategic plans across higher education. For additional resources, you can watch a recording of the webinar, download the executive summary of the research, purchase the full-report book…Read more
Webinar: Strategic Planning That’s Truly Strategic
October 20, 2022
Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more
Are You Ready to Bring Your Search In House?
October 12, 2022
(You may be more ready than you think.) At this year’s NACAC conference in Houston, we were delighted to see so many of our old and new friends in person in ways we have not been able to do so since—well, you know. While last year’s event in Seattle gave us a taste of what…Read more