When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Best Practices for Slate Communications: 2023 Edition

September 6, 2023

written by Megan Miller

This post contains terminology that will be familiar to seasoned users of Slate. If you’re new to the Slate universe, we recommend reading the first (and if you’re really curious, the second and third) installments of our previous three-part series on Configurable Joins. If you need a refresher on Slate-specific terminology, this glossary is also…Read more

Discovering and owning your institutional truth: A daring and essential act of vulnerability

August 4, 2023

written by Ryan Millbern

Finding out the truth about who you are is a daring act of vulnerability. It is in large part an excruciating inner journey—a cataloging of flaws and shortcomings, a confrontation of insecurities and fears. Even the positive insights you gain from this exercise can be read as deficits: an identification of the contour of your…Read more

A conversation on strategic planning and the future of the CMO role

July 21, 2023

written by Rob Zinkan

RHB vice president for marketing leadership Rob Zinkan recently joined the Higher Ed Demand Gen Podcast hosted by Shiro Hatori. Rob and Shiro discuss RHB’s research on strategic planning and explore how the CMO role can continue to evolve in higher education. Take a listen to Episode 55. The transcript is below ·  ·  ·…Read more

Transport yourself with RHB’s annual summer reading list

July 14, 2023

written by Rob Zinkan

This year, we’ve got some summer reading picks that have some heft to them and capture a broad array of interests. With two doctoral students represented among our pickers here, we’re excited to show off what they’re working on and pondering at the same time we give you some options for thinking about how music…Read more

The Missing Element in CMO Position Descriptions and Roles

June 27, 2023

written by Rob Zinkan

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Nearly every position description for a vice president for advancement or chief advancement officer includes some reference to building a culture of philanthropy. No equivalent exists for marketing. As a result of this void, higher education marketing matures at…Read more

Stand-Up Paddle Boarding, Technology and Strategy

June 26, 2023

written by Alex Williams

“I’m going to paddle board to the opposite side of the lake.” “How?” “I’ve got a paddle board.” My oldest son is as pragmatic as they come. There’s a lot of black and white in our conversations, and while I also fall in the realist camp in most areas of my life, it’s important to…Read more

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