Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Rolling out the (Authentic) Welcome Mat

December 12, 2017

written by Rick Bailey

It’s that time of year…already. You are welcoming in your Class of 2022. You are stuffing big envelopes, creating excitement and ensuring that every admitted student knows you want them to be on your campus next fall.

But as you know, sometimes it’s not what you say, it’s how you say it.  So it should come as no surprise that the way you say “Welcome” will influence a student’s—and parent’s—decision to pay a deposit in a few months. As you begin this important process of yielding a new class, here are four things to keep in mind when crafting the right “Welcome” for your prospects…Read more

When Objectivity Knocks: Facilitating Change in Higher Education Marketing

December 7, 2017

written by Rick Bailey

While you may acknowledge the benefit of an outside, objective look at your situation, you may find difficulty in welcoming an outsider’s perspective. To begin, an outsider’s ability to “get” your institution and circumstances may be suspect. After all, how could someone without the benefit of full engagement in your mission, deep knowledge of your history or political understanding of your community possibly suggest workable solutions? That’s precisely the benefit; without the weight of those factors, an outsider can objectively assess the circumstances that may lead you to fresh and creative thinking…Read more

You Already Have a Watch: Buying Perspective

December 6, 2017

written by Sam Waterson

One argument for the services that RHB provides is that what we offer in exchange for income should not be replicable on campus. More simply, we don’t want you to invest in things you’re capable of handling in-house (remember that diatribe about search?). So, when evaluating whether or not to find an external partner we think you should consider three measures…Read more

When marketing your college or university, don’t just be distinctive; be avant-garde.

October 19, 2017

written by Amy Mallory-Kani

In 1913, the American art world was rocked by a major exhibit that has come down to us as a pivotal moment in the history of American culture. Known as the “Armory Show” because it was held in the expansive rooms of the U.S. National Guard armories in New York City, the exhibit showcased work…Read more

When to go “outside” for your higher ed marketing needs.

October 13, 2017

written by Sam Waterson

If you’ve been following our posts on RHB Insights lately, you’re likely aware of our stance on the importance of having an in-house marketing department on your college campus to properly meet your future needs. We’ve not only written posts that champion the idea, but we’ve created a guidebook to help aid your institution in…Read more

The truth about focus groups in higher education.

September 28, 2017

written by Rick Bailey

Focus groups have been a long-standing favorite in higher ed marketing as a means of acquiring valuable qualitative data that may help solve a marketing challenge. So it’s no surprise that, early on in our history as higher ed marketers, RHB employed focus groups as a go-to means of collecting in-depth marketing data about significant…Read more

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