When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
July 27, 2020
RHB vice president Rob Zinkan joined the Enrollify Podcast recently for a wide-ranging conversation, covering topics such as the implications of the pandemic on marketing department structures and budgets. A transcript of the episode is below. · · · Transcript: Zach: Hello, and welcome to the Enrollify Podcast. My name is Zach Busekrus, and I…Read more
June 29, 2020
I’ve seen a lot of org charts. At RHB, we have the privilege of working with colleges and universities to help them maximize the effectiveness and efficiency of their marketing function. As part of a recent marketing and communications organizational assessment for a large academic college at a public research university, we conducted a competitive…Read more
May 20, 2020
We collected snippets of our own perspectives, rather than write from a single point of view. Our collective ability to see from multiple vantage points is one of our strengths. We hope you will be inspired to look deeper to see which ideas, opportunities or new considerations you can unearth and employ at your own campus.
May 12, 2020
Almost every client we speak with right now is in the midst of creating, evaluating or focusing on scenarios to describe the path forward when limitations are lifted post-pandemic. Without knowing specific dates, details about anticipated economic recovery or ongoing health-related behavioral guidelines, we’re hearing from campus administrators who are stymied. We’ve been advising that…Read more
I’ve made fun of how many emails and spot ads begin with “in these unprecedented/uncertain/challenging times,” and I’m fairly tired of hearing that expression. It’s time to move on to what’s next. Assuring your customers at this critical moment will help everyone do so. At this time of year, even when you’re not facing challenges…Read more
April 27, 2020
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19—is marketing at your institution output-oriented or outcomes-oriented?