Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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When marketing your college or university, don’t just be distinctive; be avant-garde.

October 19, 2017

written by Amy Mallory-Kani

In 1913, the American art world was rocked by a major exhibit that has come down to us as a pivotal moment in the history of American culture. Known as the “Armory Show” because it was held in the expansive rooms of the U.S. National Guard armories in New York City, the exhibit showcased work…Read more

When to go “outside” for your higher ed marketing needs.

October 13, 2017

written by Sam Waterson

If you’ve been following our posts on RHB Insights lately, you’re likely aware of our stance on the importance of having an in-house marketing department on your college campus to properly meet your future needs. We’ve not only written posts that champion the idea, but we’ve created a guidebook to help aid your institution in…Read more

The truth about focus groups in higher education.

September 28, 2017

written by Rick Bailey

Focus groups have been a long-standing favorite in higher ed marketing as a means of acquiring valuable qualitative data that may help solve a marketing challenge. So it’s no surprise that, early on in our history as higher ed marketers, RHB employed focus groups as a go-to means of collecting in-depth marketing data about significant…Read more

How to Structure Your Higher Ed Marketing Department for the Future

September 21, 2017

written by Rick Bailey

If you’ve been reading our recent insights, or if you’ve reviewed our takeaways from the 2016 Survey of Independent College Presidents that we conducted in collaboration with The Lawlor Group, you may already be aware of our research suggesting that, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing…Read more

The (assumed) safety in being everything to everyone in higher ed.

August 10, 2017

written by Kirk Donlan

Recently a friend of mine suggested we check out a new casual dining restaurant that opened in town. I asked her what kind of food they offer, and her response, from looking at the menu online, was: “a little bit of everything.” While that broad answer did not make the restaurant any more enticing, there…Read more

Selectivity may not be measuring what we think it is.

May 17, 2017

written by Sam Waterson

As another national deposit day passes, enrollment professionals are sorting out the lot and figuring out how to hold on to the class over the summer. As we observe the stresses and successes of our clients this season, we see more uncertainty about how and why families make the decisions that they do. The marketplace…Read more

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