When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Coherence Series: Core Values
August 2, 2024
The following is Module 1, Section C of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective You’ve heard it said dozens, maybe hundreds, of times: Actions speak louder than words. That’s true about your institution. Your mission may include flowery or highfalutin language…Read more
Coherence Series: Mission Revisited
The following is Module 1, Section B of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective As we have suggested, the starting point for your path to coherence is your mission statement. Your declared mission is the singularly most significant statement in determining your current…Read more
Coherence Series: Know Your Mission
The following is Module 1, Section A of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective By the end of this section, you will have a deeper understanding of your institution’s mission. Key Points As part of our research for our clients in…Read more
You Can’t Change Perception Without Changing Position
July 31, 2024
Articulating your market position and influencing your brand are sequential and separate efforts. In our work in higher ed, we see positioning (even used correctly) mistaken for “branding” all the time. Securing your market position in order to affect brand perception is the right sequence. But let’s be clear: these are not the same. Modifying…Read more
The Higher Ed Marketer Podcast: Leadership at the Forefront
July 2, 2024
Last month RHB Vice President for Marketing Leadership Rob Zinkan joined Bart Caylor and Troy Singer on The Higher Ed Marketer to discuss institutional strategic planning and the integral role of marketing leaders. You can listen to the episode or read the transcript below. · · · Transcript: Troy Singer Welcome to The Higher Ed…Read more
Why—and How—Marketers Should Receive Feedback as a Gift
May 17, 2024
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Spend any time on LinkedIn and you’re sure to encounter a mini-rant from a marketer admonishing nonmarketers to stay in their lane and bemoaning the perceived lack of respect for marketing’s expertise. The post usually contains some version of…Read more