Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Your Board Has Marketing Questions, You Have Answers

April 27, 2021

written by Rob Zinkan

Ready for your board meeting? Part 3 of 3 “How much are we spending on billboards?” “What does this really mean?” “What’s going on with all the alternate football helmet designs?” These questions are among many marketing-related ones that I’ve heard over the years from trustees in my work as a senior administrator and now…Read more

How to Have Tough Conversations with Your Board

written by Rick Bailey

Ready for your board meeting? Part 1 of 3 Examine the vitae of most everyone at RHB and you’ll discover that we share the experiences of being practitioners on campuses around the country prior to coming to RHB. We’re fortunate to be able to counsel from having walked in your shoes—or at least your colleague’s.…Read more

Relationships, People! Focusing on Personal Relationships Yields Revenue

April 14, 2021

written by Rick Bailey

Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more

From the Rise of the CMO to the Reach of the CMO

February 15, 2021

written by Rob Zinkan

The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.

Rick Bailey Serves Love on Servant Marketer Podcast

February 11, 2021

written by Sam Waterson

On Dec. 9, 2020, RHB principal Rick Bailey joined Jenny Petty, Director of Enrollment Marketing at the University of Wyoming (soon to be Vice President for Marketing at the University of Montana) and host of The Servant Marketer podcast. In the Season One finale, Rick and Jenny discuss falling in love with our customers, delivering…Read more

Seeking Seamless Modalities: Revisited in 2021

January 13, 2021

written by Sam Waterson

I originally formulated this post in–what will now be described as–better times in many ways. Of course, market forces were present at the time, the very ones that informed my perspective. I had returned from assignments on multiple campuses where the organizing principles were built and duplicated by delivery method. “Online” had its own organization,…Read more

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