Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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The Trust-Personalization Matrix

September 24, 2018

written by Sam Waterson

The correlation between a prospective customer’s trust and the personalization of your experience offering shapes behaviors, impressions and outcomes related to exchange. Let’s look at a model* to help us understand its significance for enrollment marketers. On the y axis is trust. Trust, for purposes of this model, is defined as the degree to which…Read more

Making the Most of Your Slate Instance

August 20, 2018

written by Rick Bailey

Ensuring that you are maximizing your investment in your Slate instance requires regular examination to determine if your configuration and processes are meeting best-practice standards. The RHB Slate Diagnostic is an excellent place to begin if you are experienced users. To explore the details and benefits of the Slate Diagnostic, we encourage you to download this guidebook…Read more

Building and Training a Great Campus Slate Team

written by Rick Bailey

Coherent teams are necessary for both colleges and universities and projects to be successful. While not every institution has the staff resources to build a large team, and some implementations fall entirely to one person, I’ve found that implementation teams excel with the right combination of personas, as well. As you build your team to manage your Slate instance, I encourage you to download this guidebook that identifies four important personas you’ll need to be successful…Read more

Slate Implementation on Your Campus in Six Weeks or Less

written by Rick Bailey

You’ve decided to invest in Slate. What will it take to be up-and-running and make fast progress toward being able to use it? In this guidebook, Alex Williams introduces you to the big questions surrounding your implementation. Download this guidebook for a closer look at five important questions to consider before you make your investment in a new CRM. You’ll also discover how an expedited implementation may be a good solution for you…Read more

The College Choice Conundrum

July 16, 2018

written by Amy Mallory-Kani

We travel extensively to college campuses around the country to listen to students, faculty, staff and administrators speak about their experiences. During discussions with students, we always ask about how they ended up at x, y or z university and what helped them to make that decision. In a recent session, we heard one student…Read more

Place Branding in Higher Education

July 10, 2018

written by Rick Bailey

Leveraging your location may be your most important strategy toward growth. At the risk of broken-recordism, you are likely familiar with the four (or five) Ps of the marketing model: product, price, place and promotion (some add people and still others add position, though I believe position is informed by all the others). Whether you…Read more

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