Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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What Does Your Org Chart Say About Your Marketing Organization?

June 29, 2020

written by Rob Zinkan

I’ve seen a lot of org charts. At RHB, we have the privilege of working with colleges and universities to help them maximize the effectiveness and efficiency of their marketing function. As part of a recent marketing and communications organizational assessment for a large academic college at a public research university, we conducted a competitive…Read more

What COVID-19 Can Do for Us

May 20, 2020

written by Aimee Hosemann

We collected snippets of our own perspectives, rather than write from a single point of view. Our collective ability to see from multiple vantage points is one of our strengths. We hope you will be inspired to look deeper to see which ideas, opportunities or new considerations you can unearth and employ at your own campus.

How to Evaluate Your Scenarios for the Future

May 12, 2020

written by Rick Bailey

Almost every client we speak with right now is in the midst of creating, evaluating or focusing on scenarios to describe the path forward when limitations are lifted post-pandemic. Without knowing specific dates, details about anticipated economic recovery or ongoing health-related behavioral guidelines, we’re hearing from campus administrators who are stymied. We’ve been advising that…Read more

Five Assurance Messages to Help Secure Your Class

written by Rick Bailey

I’ve made fun of how many emails and spot ads begin with “in these unprecedented/uncertain/challenging times,” and I’m fairly tired of hearing that expression. It’s time to move on to what’s next. Assuring your customers at this critical moment will help everyone do so. At this time of year, even when you’re not facing challenges…Read more

A Renewed Focus and a Moment of Truth for MarComm Teams

April 27, 2020

written by Rob Zinkan

Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19—is marketing at your institution output-oriented or outcomes-oriented?

Commencement in the Time of Pandemic

April 20, 2020

written by Aimee Hosemann

There’s been a lot of discussion about postponing commencements ceremonies or moving them online during the current pandemic. The need for rites of passage is a real one, one all humans have. And, really, our campuses need them, too. The need for communal activities marking important moments doesn’t stop even when we have to remain separated. We might even need them more than ever.

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