Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Using your CRM to own prospect relationships

February 14, 2018

written by Sam Waterson

Many firms close the gap between client and student by keeping the implementation and measurement on the vendor side. An example of this is traditional (they wouldn’t describe themselves this way) student search firms. A campaign is developed, a list is purchased, search is deployed, inquiries are gathered and returned to the institution. These are billion-dollar firms that close the gap between implementation and measurement by keeping it all on the vendor side. Yet, this simply creates a different gap and new resource overlap: the vendor is now an avatar of your institution and the interaction with the student has left the purview of the institution. The vendor sits between you and the student. How to close this gap?…Read more

The Best Recipe for Success in Higher Ed: Equal Parts Resilience and Innovation

January 24, 2018

written by Rick Bailey

Can your institution hang on for seven more years? Most-if any-growth will occur because you are offering something more than what you are doing now. The alternatives: you might consider what it could mean NOT to grow or what it might mean to get smaller in ways that allow you to improve quality in some way or shape your incoming class differently. If you are not planning in ways that match the reality of population shifts, you are not planning well…Read More

Rolling out the (Authentic) Welcome Mat

December 12, 2017

written by Rick Bailey

It’s that time of year…already. You are welcoming in your Class of 2022. You are stuffing big envelopes, creating excitement and ensuring that every admitted student knows you want them to be on your campus next fall.

But as you know, sometimes it’s not what you say, it’s how you say it.  So it should come as no surprise that the way you say “Welcome” will influence a student’s—and parent’s—decision to pay a deposit in a few months. As you begin this important process of yielding a new class, here are four things to keep in mind when crafting the right “Welcome” for your prospects…Read more

When Objectivity Knocks: Facilitating Change in Higher Education Marketing

December 7, 2017

written by Rick Bailey

While you may acknowledge the benefit of an outside, objective look at your situation, you may find difficulty in welcoming an outsider’s perspective. To begin, an outsider’s ability to “get” your institution and circumstances may be suspect. After all, how could someone without the benefit of full engagement in your mission, deep knowledge of your history or political understanding of your community possibly suggest workable solutions? That’s precisely the benefit; without the weight of those factors, an outsider can objectively assess the circumstances that may lead you to fresh and creative thinking…Read more

You Already Have a Watch: Buying Perspective

December 6, 2017

written by Sam Waterson

One argument for the services that RHB provides is that what we offer in exchange for income should not be replicable on campus. More simply, we don’t want you to invest in things you’re capable of handling in-house (remember that diatribe about search?). So, when evaluating whether or not to find an external partner we think you should consider three measures…Read more

When marketing your college or university, don’t just be distinctive; be avant-garde.

October 19, 2017

written by Amy Mallory-Kani

In 1913, the American art world was rocked by a major exhibit that has come down to us as a pivotal moment in the history of American culture. Known as the “Armory Show” because it was held in the expansive rooms of the U.S. National Guard armories in New York City, the exhibit showcased work…Read more

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