Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Relationships, People! Focusing on Personal Relationships Yields Revenue

April 14, 2021

written by Rick Bailey

Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more

From the Rise of the CMO to the Reach of the CMO

February 15, 2021

written by Rob Zinkan

The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.

Rick Bailey Serves Love on Servant Marketer Podcast

February 11, 2021

written by Sam Waterson

On Dec. 9, 2020, RHB principal Rick Bailey joined Jenny Petty, Director of Enrollment Marketing at the University of Wyoming (soon to be Vice President for Marketing at the University of Montana) and host of The Servant Marketer podcast. In the Season One finale, Rick and Jenny discuss falling in love with our customers, delivering…Read more

Seeking Seamless Modalities: Revisited in 2021

January 13, 2021

written by Sam Waterson

I originally formulated this post in–what will now be described as–better times in many ways. Of course, market forces were present at the time, the very ones that informed my perspective. I had returned from assignments on multiple campuses where the organizing principles were built and duplicated by delivery method. “Online” had its own organization,…Read more

Don’t Underestimate Incrementalism, Even During COVID

October 2, 2020

written by Rob Zinkan

Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.

What Marketing Organizations Can Learn from Advancement

August 26, 2020

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

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