When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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What a Customer Experience Manager Does (And Why You Need One On Your Campus)

May 23, 2023

written by Ken Anselment

Over the course of my first year here at RHB, I have been going through our vast library of Insights articles to tap into the best thinking of my RHB colleagues over the three decades (and more) that RHB has been providing expert counsel to our clients. The article below strikes me as particularly evergreen,…Read more

Centralization Is Not the Objective: Marketing Organizational Structure Should Follow Strategy

March 15, 2023

written by Rob Zinkan

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “We’re so decentralized.” In my organizational design work for higher ed marketing and communications, I often hear this lament from leaders describing their current structure. The refrain, which is not exclusive to large institutions, implies that a centralized—or significantly…Read more

Relationship-Building and the Intersection of Enrollment, Marketing and Technology

February 1, 2023

written by Rob Zinkan

RHB Vice President for Enrollment Management Ken Anselment, Vice President for Client Technology Erin Gore, Senior Vice President for Relationship Development Alex Williams and Vice President for Marketing Leadership Rob Zinkan recently led a webinar by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share guidance and…Read more

Overcoming the Fear of Search

October 31, 2022

written by Amanda Sale

It is officially spooky season, y’all. As we continue our series about bringing search in-house, let’s take a moment to talk about the elephant (or ghost) in the room: the fear of bringing search in-house … and how it might actually look on the other side. As a senior consultant at RHB, one of my…Read more

A Guide to AMA Higher Ed 2022

October 13, 2022

written by Rob Zinkan

In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more

The Marketing Maturity Model: Advantages and Limitations

September 30, 2022

written by Rob Zinkan

Recently I have seen more examples emerge of institutions adopting a marketing maturity model. Jaime Hunt, Old Dominion University Vice President for University Communications and Chief Marketing Officer, discussed the topic over the summer with Jamie Ceman, Chapman University Vice President for Strategic Marketing and Communications, during an episode of the Confessions of the Higher…Read more

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