Welcome to Ken Anselment, RHB’s first Vice President for Enrollment Management

RHB celebrates its 30th year by undertaking a major transformation, and we want to share our excitement for the transformative years to come with this incredible news:

In May 2022, Ken Anselment will become our first Vice President for Enrollment Management. Ken became part of the RHB team in 2020 in a part-time consulting capacity as the inaugural Dan Saracino Chair of Enrollment Management while also serving Lawrence University as its Vice President for Enrollment and Communication. Ken devoted 18 years to bringing light to Lawrence University and its students in a variety of roles. In his consulting work with RHB, he helped us guide clients toward greater relevance for prospective students and their families, as well as inspiring stronger institutional commitments to student success and retention. Ken has also been a force for creating educational equity through his work as part of RHB’s services in diversity, equity, inclusion and belonging inventories and planning.

Ken’s background in enrollment management spans nearly 30 years beginning at his alma mater, Marquette University, where he earned bachelor’s degrees in marketing and English and a master’s degree in British and American literature. Ken served as Senior Assistant Dean of Admissions and lecturer in the English department before joining Lawrence in 2004 as Director of Admissions. He was appointed Dean of Admissions and Financial Aid in 2011, and shortly thereafter was elevated to his current role. Ken is the host of the Admissions Leadership Podcast (ALP), a series of conversations with enrollment leaders around the world. Ken has held leadership roles in a variety of professional organizations including NACAC (both state and national levels), Colleges that Change Lives, and YMCA of the Fox Cities. 

We are so proud to call this kind, empathetic leader our colleague. His passion for pushing higher education to live up to its promise is infectious. It is also timely, given the challenges that face higher ed both broadly and in specific ways at individual institutions. As RHB CEO Tammy Bailey says, “I’m thrilled for our clients, and all of higher education for that matter, that Ken is coming to RHB. His leadership offers proven on-the-ground expertise for counsel to our clients seeking best-in-class performance in enrollment management.”

Ken’s leadership is an essential component of RHB’s drive to help our clients more effectively respond to dramatic change in higher education. Preceded by a process of examining our existing services in relation to the increasingly complex challenges faced by our clients, we reorganized our leadership and reconceptualized relevant services. As a result. we have repositioned ourselves as a knowledge-based firm specializing in four practices areas:

  • Executive Counsel
  • Institutional Marketing
  • Enrollment Management
  • Technolutions Slate and Related Technology

We are so excited Ken will help lead our efforts to offer clients even more expert guidance and inspiration for the meaningful and life-changing work they do, across all parts of the constituent lifecycle—before, during and after college. Ken and Dr. Amanda Sale, Senior Consultant for Enrollment Management, will deploy their combined decades of experience in recruitment, enrollment and student success that will come to span an array of services. Dr. Sale joined RHB in Dec. 2021 after serving at the University of South Florida and University of Georgia. Ken describes the expansion in the Enrollment Management practice this way: 

“I will be building and leading an enrollment practice that will focus initially on a few areas: helping colleges understand and articulate more coherently the position they occupy in the universe; ensuring that their practices promote an environment where students can thrive and succeed; and coaching those who lead (or wish to lead) those colleges’ enrollment and admissions efforts.”

Please join us in celebrating this momentous time in RHB’s history, as we welcome Ken and look forward to many more years of inspiring colleges and universities to greater relevance.