Enrollment Management

“Working with RHB greatly increases our Division’s bandwidth. The creative, personalized attention, and insight into enrollment management is unparalleled—Fairfield University is thrilled to have RHB as a strategic partner.”

Corry Unis

Vice President for Enrollment Management at Fairfield University

Using qualitative and quantitative approaches, we empower you to thrive by building affinity for your institution at every step of the student lifecycle, from initial discovery to enrollment, through graduation and beyond.


To find, attract and enroll best-fit students, we leverage data, as well as our best-in-class client technology and institutional marketing practices, to help you strengthen your recruitment plan, including market and program alignment, search development, territory and experience management, communication flow and team training.Recruitment Diagnostic: The recruitment diagnostic combines quantitative and qualitative analysis to help clients understand their unique place in the higher ed competitive space and identify opportunities to reinforce or shift that position.

Strategic Enrollment Marketing and Communication

Harnessing the power of RHB’s qualitative research, marketing, creative and client technology talents, we provide clients with coherent, beautiful and data-informed content to achieve institutional enrollment goals, including student search strategy and execution, communication campaigns and strategic communication plans.

Team Assessment and Training

To help you ensure you are deploying your most important resources–your people–most effectively to meet your goals, we will work closely with you to assess where you are, where you’d like to go and how you can get there in a way that aligns with institutional values.



Through deep listening and research, we help you discover where your institution’s culture, practices, policies and procedures promote or hinder your students’ progress to degree completion. With an eye toward equitable student success, we develop ways to align your campus community toward helping all students thrive and build a lifetime of engagement.

Student Lifecycle Assessment

The experts at RHB bring backgrounds in enrollment management and sociocultural anthropology to assess how your institution’s environment can enhance opportunities for your students to succeed with equity. This suite of services includes assessments of policy and advising models and trend analyses of retention, persistence and graduation.

Retention and Student Success Optimization

Paired with a Student Lifecycle Assessment, our team can guide you and your campus colleagues through a comprehensive planning process to mobilize your community around student-centered success, close equity gaps, and improve retention, persistence and graduation rates.

Student Engagement and Retention Management System Design

Empowering you to execute your strategic enrollment plan, our Enrollment team will leverage our Client Technology Services colleagues to optimize your Slate instance for current student engagement and retention management, so you can ensure your community has access to all the information and communication tools they need to help your students succeed, and help strengthen your institution’s financial position.

Leadership Development

From one-on-one coaching to small group workshops, we help those in leadership roles (or those aspiring to leadership) to learn more about best practices in leadership, including fostering staff retention and strengthening office culture; working with university leadership and governing bodies from faculty to trustees; and strategies to promote diversity, equity, inclusion and belonging.

Leadership Coaching

For new and established leaders—as well as those aspiring to leadership—you can work with one of our Enrollment Leadership Coaches in confidential sessions that can help you identify your strengths, complement your growth areas and bring out the best in your team through the culture you can create. We can also help enrollment leaders deepen their bench by facilitating focused conversations between you and your rising stars.

New Leader Onboarding

For new chief enrollment or admissions officers, it is essential to start strong with your team and your institution. We can help you learn to work effectively with trustees, build a strategic plan, optimize your operating and labor budget, organize your team, work with expert consultants and evaluate third-party partnerships.

Our enrollment expertise is here to advance your institution.

Let’s get to work.