When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
Takeaways from the 2019 CIC Presidents Institute
January 10, 2019
Like every good learning experience, I walked away with questions. Here we are at the start of 2019. IMHO, 2018 passed entirely too quickly. Still, it’s great to have yet another opportunity to celebrate a fresh start. Assuming you are reading this on a college campus, you may celebrate “new year’s” more significantly on July…Read more
What a Customer Experience Manager Does (And Why You Need One On Your Campus)
November 6, 2018
Customer experience is nothing new, of course, but the idea of managing customer experience has seen increased favor in recent years. Knowing that your brand is built on the impressions you make or have on individuals heightens the importance of their encounters with you. While it’s relatively easy to control the messages you send in…Read more
Current Location: Your Visionary Destination Needs a Starting Point
We all know people who refuse to use a map. Their confidence in their sense of direction precludes their need for reference. In their minds, they’ll get there eventually—and the adventure of the journey is part of their fun. A few wrong turns don’t phase them. The strategy of “winging it” works pretty well when…Read more
The Trust-Personalization Matrix
September 24, 2018
The correlation between a prospective customer’s trust and the personalization of your experience offering shapes behaviors, impressions and outcomes related to exchange. Let’s look at a model* to help us understand its significance for enrollment marketers. On the y axis is trust. Trust, for purposes of this model, is defined as the degree to which…Read more
Making the Most of Your Slate Instance
August 20, 2018
Ensuring that you are maximizing your investment in your Slate instance requires regular examination to determine if your configuration and processes are meeting best-practice standards. The RHB Slate Diagnostic is an excellent place to begin if you are experienced users. To explore the details and benefits of the Slate Diagnostic, we encourage you to download this guidebook…Read more
Building and Training a Great Campus Slate Team
Coherent teams are necessary for both colleges and universities and projects to be successful. While not every institution has the staff resources to build a large team, and some implementations fall entirely to one person, I’ve found that implementation teams excel with the right combination of personas, as well. As you build your team to manage your Slate instance, I encourage you to download this guidebook that identifies four important personas you’ll need to be successful…Read more