When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
If I had a few minutes with your board…
January 30, 2019
Securing an excellent relationship with your board may be the most valuable investment you can make. Of course, relationships with major donors may yield worthy substantial results, yet developing shared understandings with board members will advance the institution toward a successful future. We are called upon from time to time to present to trustees about…Read more
Common obstacles higher education must work around
One of the benefits of consulting is the opportunity to see patterns among a cross section of the industry. Higher education shares common opportunities and obstacles across the spectrum of institutions: public/private; two-year/four-year; liberal arts/vocational; colleges/universities and the like. I heard Howard Gardner, the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of…Read more
Takeaways from the 2019 CIC Presidents Institute
January 10, 2019
Like every good learning experience, I walked away with questions. Here we are at the start of 2019. IMHO, 2018 passed entirely too quickly. Still, it’s great to have yet another opportunity to celebrate a fresh start. Assuming you are reading this on a college campus, you may celebrate “new year’s” more significantly on July…Read more
What a Customer Experience Manager Does (And Why You Need One On Your Campus)
November 6, 2018
Customer experience is nothing new, of course, but the idea of managing customer experience has seen increased favor in recent years. Knowing that your brand is built on the impressions you make or have on individuals heightens the importance of their encounters with you. While it’s relatively easy to control the messages you send in…Read more
Current Location: Your Visionary Destination Needs a Starting Point
We all know people who refuse to use a map. Their confidence in their sense of direction precludes their need for reference. In their minds, they’ll get there eventually—and the adventure of the journey is part of their fun. A few wrong turns don’t phase them. The strategy of “winging it” works pretty well when…Read more
The Trust-Personalization Matrix
September 24, 2018
The correlation between a prospective customer’s trust and the personalization of your experience offering shapes behaviors, impressions and outcomes related to exchange. Let’s look at a model* to help us understand its significance for enrollment marketers. On the y axis is trust. Trust, for purposes of this model, is defined as the degree to which…Read more