Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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RHB on the Slate Stage: Change Management in Slate

June 9, 2021

written by Abraham Noel

Slate is a CRM that is always evolving, and throughout the course of our work, change is more than just inevitable: it is required. Over the years, our processes shift, Technolutions unveils new features, and we uncover new opportunities to use the system’s tools better. So how do we retool our instance’s engine without losing…Read more

RHB on the Slate Stage: Optimizing Your Digital Marketing Efforts Across Platforms

written by Megan Miller

Digital advertising is a marketing must for most institutions, and by funneling campaign responders into our Slate instances, we have an efficient yet powerful mechanism for generating and converting leads throughout the lifecycle. However, we can only optimize our strategy if we’re able to effectively track efforts across our platforms, and this task isn’t always…Read more

RHB on the Slate Stage: Strategic Campus Visit Portals

written by John Michael Cuccia

Many of us are currently immersed in making plans to welcome visitors back to campus. We know that especially for institutions with a sizable residential population, campus visits are a key tool for recruitment and yield, and we’re continually striving to make these experiences more personalized and impactful for their prospective students. But managing all…Read more

RHB on the Slate Stage: The Art of Automations

written by Abigail Molen

For Slate users, one of the biggest efficiency wins that we hear extolled over and over by users is found within Rule Builder, where we’re able to replace many of those previously manual business processes with streamlined automations that essentially do the work for us. But, sometimes, these opportunities can trip us up. One the…Read more

Take a Break with Our Annual Summer Reading List

written by Rob Zinkan

Summer reading can be so recharging—a time when we savor the most special and most diverting books. Here, we recommend books that are moving, challenging, engrossing and motivating, ranging from science fiction to takes on Coco Chanel, racism and the church, taking charge of your life and even some inspiration for higher ed professionals. These…Read more

Imagine Voraciously: A Brief Excerpt

written by Rick Bailey

Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more

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