When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
The Higher Ed Marketer Podcast: Leadership at the Forefront
July 2, 2024
Last month RHB Vice President for Marketing Leadership Rob Zinkan joined Bart Caylor and Troy Singer on The Higher Ed Marketer to discuss institutional strategic planning and the integral role of marketing leaders. You can listen to the episode or read the transcript below. · · · Transcript: Troy Singer Welcome to The Higher Ed…Read more
Seattle University Student Success Implementation
June 14, 2024
Seattle University was tasked with the design and build out of Slate for Student Success to bolster internal processes for current students while streamlining the general experience. Previously on multiple systems, the institution sought counsel on how to consolidate their technology stack into a simplified system while maintaining (and exceeding) feature parity. Already leveraging Technolutions…Read more
From portals to print: How RHB created a coherent, functional and inspiring journey for prospective Auburn students
June 13, 2024
Two years into RHB’s engagement with Auburn University, the admissions team approached us with a desire to ensure that the entire prospective student journey–from registering for a campus visit to applying for admission and enrolling–coherently reflected RHB’s findings from our Circles of Influence research, the recommendations from our audit of their current marketing messages (Coherence…Read more
A Meditation on Possibility: RHB’s Annual Summer Reading List
June 6, 2024
What is possible? RHB’s summer reading recommendations derive from a variety of genres and themes. But, they share one feature: a meditation on possibility. What is possible if we have faith, if we imagine, if we fall in love, if we follow a trail through history in pursuit of a life’s story or to solve…Read more
Preparing for AI in Slate and Beyond
May 28, 2024
Oh no, the robots are coming! Now that I have your attention, let’s talk about Artificial Intelligence–and not the Terminator kind. AI isn’t new, but we’re experiencing the mass adoption of generative AI in our jobs and in our everyday lives–including higher education CRMs. Some features announced during the 2023 Technolutions Slate Summit included the…Read more
Why—and How—Marketers Should Receive Feedback as a Gift
May 17, 2024
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Spend any time on LinkedIn and you’re sure to encounter a mini-rant from a marketer admonishing nonmarketers to stay in their lane and bemoaning the perceived lack of respect for marketing’s expertise. The post usually contains some version of…Read more