Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Imagine Voraciously Webinar Transcript

August 25, 2021

written by Rick Bailey

Rick Bailey was recently invited to lead a webinar about his recent book, Imagine Voraciously, by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, Rick highlights some of the takeaways from the book and offers insights to encourage your own voracious imagining. You can watch the recording here.…Read more

Interest or Intent? Take the Guesswork out of Your Higher Ed Marketing Communication

written by Rick Bailey

This piece of advice and counsel is long overdue. While the related concern is not new at all, the COVID pandemic magnified its urgency in terms of our addressing it. The traditional funnel of movement toward engagement by audiences and constituents has been in disarray for years. We’ve been warning you about that for a…Read more

Sheep, Lions, and Your Institution’s Self

written by Ken Anselment

If you’ve ever had the pleasure of driving on I-80 through Iowa, as I did when I took my daughter back for her second year of college, you know that the long, rolling road is abundant not only with views of corn and soybeans, but opportunities for the mind to wander. Mine wandered right to…Read more

What Do You Really Say When You Talk about Race and Culture? Part II in a Series

written by Aimee Hosemann

As we at RHB conduct diversity, equity, inclusion and belonging (DEIB) audits, guide executive leadership through consequential moments or conduct research and discovery for institutional marketing projects, we encounter a lot of different institutional language about recognizing human diversity. The fact that we continuously encounter race and culture as themes which make themselves evident in…Read more

How to Diagnose and Soothe Strategic Planning Fears

written by Rick Bailey

The study of 108 strategic plans that my colleagues Drs. Aimee Hosemann and Rob Zinkan conducted this year couldn’t be more timely. Their review of plans from public and private colleges and universities representing all 50 states occurred during one of the most disruptive years in world history, and certainly one of the most pivotal…Read more

RHB on the Slate Stage: Change Management in Slate

June 9, 2021

written by Abraham Noel

Slate is a CRM that is always evolving, and throughout the course of our work, change is more than just inevitable: it is required. Over the years, our processes shift, Technolutions unveils new features, and we uncover new opportunities to use the system’s tools better. So how do we retool our instance’s engine without losing…Read more

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