Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

  • Filter By Type:

  • Filter By Topic:

  • Filter By Author:

A Guide to the 2019 Slate Innovation Summit

June 12, 2019

written by Alex Williams

This year marks my fifth Slate Innovation Summit. I think that gets me a pin. Five years ago I was just a few months in to working at Technolutions and nervous about meeting my first clients in person (mostly because I was relatively new and didn’t want to be put on the spot to answer…Read more

Reconciling “the Numbers” and Market Positioning Progress

May 17, 2019

written by Sam Waterson

For most institutions, May represents early returns, to say nothing of frantic or disciplined refreshing of reports to reveal the evidence of the size and shape of the class that may be on campus in the fall. “How are the numbers?” memes abound, making light of the fact that “the numbers” to most only mean…Read more

What to Do When You Can Do Almost Anything in Slate

May 13, 2019

written by Alex Williams

I don’t need to tell you that we live in a world of immediacy. You know it even more if you’re actively working with today’s students (no matter the generation). Often, the immediacy mindset transfers into our professional goals. And so, we need the solution, the module, the email, the portal, the [insert anything and…Read more

The Role of Empathy in Campaign Design

written by Rick Bailey

While listening to Holly Morris, Director of School Incubation of the Washington State Charter School Association, speak about design thinking at the recent UCDA Design Summit in Savannah, my mind zeroed in on her comments about giving priority to empathy. She was reminding the roomful of designers that before offering solutions, we need to understand…Read more

How to Get Criminals to Seek a Side Door

written by Rick Bailey

I vowed I’d not write about Varsity Blues, but this thought keeps nagging me and I feel a little guilt for not pointing it out to you. You might not have a greedy coach or a side door into your admissions office, but here’s the horrifying part you played in the VB debacle. Granted, VB…Read more

Addressing the “Parent Factor” in Enrollment Marketing

written by Rick Bailey

I’m thinking about the importance of parents. I have good friends who just became first time parents. They’re young and energetic and the birth of Olive Kay thrills and amazes them. In this first week of parenthood, the exhaustion and weight of responsibility is just starting to show itself. They have a lot of that…Read more

Page 1 of 20