Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Personalize and Streamline Your Slate Communications with Deliver

January 18, 2021

written by Megan Miller

RHB’s Senior Integration Consultant Megan Miller brings together her Slate expertise and experience as a university communications director to drop some great advice about using Deliver to make sending personalized, streamlined communications that are well received—and about making the process smoother for your whole team. As she says, “The fundamental truth is that we can’t…Read more

Seeking Seamless Modalities: Revisited in 2021

January 13, 2021

written by Sam Waterson

I originally formulated this post in–what will now be described as–better times in many ways. Of course, market forces were present at the time, the very ones that informed my perspective. I had returned from assignments on multiple campuses where the organizing principles were built and duplicated by delivery method. “Online” had its own organization,…Read more

Ten Temptations in Tough Times: 2020 Edition

December 1, 2020

written by Rick Bailey

Given how this year has played out, you may have forgotten to celebrate the tenth anniversary of the Great Recession. I remember 2010 all too well; it reshaped our business. As traumatic as it seemed at the time, the effects of those dreaded days yielded great benefits in terms of our focus, our fine-tuning and…Read more

Higher Ed’s path to a post-post-COVID life

written by Rick Bailey

A few weeks ago, I wrote about how the disruption of 2020 has forced the development of new capacities, capabilities and constructs in higher ed. I compared the process to learning to write with your secondary hand. It’s difficult to write with your left hand if you’ve been writing with your right hand your entire…Read more

Why–and How–You Should Do a Communication Inclusion Audit Now

October 27, 2020

written by Aimee Hosemann

My last Insight discussed the role of language diversity on college and university campuses. That’s one piece of a much larger diversity, inclusion and accessibility-whole comprising multiple moving parts whose edges can be sharp and textured and which don’t always fit together easily. This time, we’re going to talk about doing something difficult: giving your…Read more

Becoming Ambidextrous

written by Rick Bailey

As an industry, higher education has been generally perceived as a huge ship that moved at a very slow pace. Nimbleness wasn’t a word we associated with higher ed; we thought change was nearly impossible. Whether it was processes or people who weighed institutions down, higher ed seemed not to be able to move swiftly.…Read more

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