When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Free Your Search … And the Rest Will Follow

November 16, 2022

written by Ken Anselment

This is the last in a series of three articles about bringing your search efforts in-house. In Are You Ready to Bring Your Search In House?, Alex Williams, RHB’s Senior Vice President for Relationship Development, explains how to discover the truth about your institution, and then share that truth with prospective students in beautiful and…Read more

Reckoning With the Great Resignation

November 15, 2022

written by Ken Anselment

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. While I was in Houston for the 2022 National Association for College Admission Counseling conference, I saw in person what we have been reading about and—for many on college campuses—living with for the past 12 to 15…Read more

Connecting the Human, the Felt and the Humane in Marketing and Anthropology

November 1, 2022

written by Aimee Hosemann

This November, I will be back amongst the anthropologists at the American Anthropological Association meetings in Seattle. This will be the first academic paper I have given in years. My contact with the academic research side has been peripheral since I joined RHB in January 2020. I am presenting a paper co-written with Dr. Rob…Read more

Overcoming the Fear of Search

October 31, 2022

written by Amanda Sale

It is officially spooky season, y’all. As we continue our series about bringing search in-house, let’s take a moment to talk about the elephant (or ghost) in the room: the fear of bringing search in-house … and how it might actually look on the other side. As a senior consultant at RHB, one of my…Read more

Transcript: Strategic Planning That’s Truly Strategic

October 24, 2022

written by Aimee Hosemann

On October 12, RHB’s Aimee Hosemann and Rob Zinkan hosted a webinar, Strategic Planning That’s Truly Strategic, to share findings and critical lessons from RHB’s yearlong study of 108 current strategic plans across higher education. For additional resources, you can watch a recording of the webinar, download the executive summary of the research, purchase the full-report book…Read more

Strategic Planning That’s Truly Strategic

October 20, 2022

written by Aimee Hosemann

Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more

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