When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
A Conversation on the Future of Higher Ed Marketing
July 27, 2020
RHB vice president Rob Zinkan joined the Enrollify Podcast recently for a wide-ranging conversation, covering topics such as the implications of the pandemic on marketing department structures and budgets. A transcript of the episode is below. · · · Transcript: Zach: Hello, and welcome to the Enrollify Podcast. My name is Zach Busekrus, and I…Read more
Coherence, Cooperation and Cocktails
June 30, 2020
If you missed Coherence, Cooperation and Cocktails with the RHB team (our substitute for our annual Slate Summit gathering), you’re in luck. Here’s a recording and summary of the webinar where you’ll enjoy a great metaphor featuring a house (from the genius of Jess Ricker of Wellesley), a fair amount of talk about sports cars…Read more
Wishes
June 29, 2020
“A time machine.” “A crystal ball.” “A vaccine…now.” If you were to gather a group of chief enrollment officers from around the country and grant them each one wish they can make on behalf of their institutions…well, let’s just say those wishes reflect this strange moment in which we all find ourselves. Earlier this month,…Read more
What Does Your Org Chart Say About Your Marketing Organization?
I’ve seen a lot of org charts. At RHB, we have the privilege of working with colleges and universities to help them maximize the effectiveness and efficiency of their marketing function. As part of a recent marketing and communications organizational assessment for a large academic college at a public research university, we conducted a competitive…Read more
Are You Like Your Institution?
Your frontline sales staff carries the weight of finding, promoting, compelling, convincing, engaging and securing the members of the incoming class. That’s quite a load of responsibility to carry for people we often take for granted. Often, we consider these warriors as mere entry-level, low-salaried starters rather than the first faces of our institutions. I…Read more
Four Considerations for Engaging Your Campus Community
When it comes to communicating about your institution, you have thousands of mouths to feed. And most of the time, everyone is hungry. Right now, though, it may seem that there’s absolutely not enough of you to get to everyone who needs your attention. Students, faculty, staff, alumni, parents, prospects, donors, neighbors, community leaders, peers…Read more