If you’ve been reading our recent insights or if you’ve reviewed takeaways from our study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences is still…Read more
Category: Featured
Leadership Functions of Higher Ed Strategic Planning in 2023
In 2021, RHB published a research study of 108 higher education strategic plans. Beyond asking what makes a strategic plan strategic, we wanted to answer several questions: Who are these plans truly for? Why is the process so complex? Does it have to be? Amidst such rapid change, how relevant can a plan truly be?…Read more