In an effort to better understand the dynamics and components of strategic plans across higher ed, we undertook a detailed study of more than 100 active strategic plans. The study endeavored to capture a current plan from one private and one public four-year institution in each state, whenever possible. This executive summary is designed to introduce participants in strategic planning processes to important concepts and actions that lead to effective and collaborative strategic plans.
Making the Most of Your Slate Instance
Ensuring that you are maximizing your investment in your Slate instance requires regular examination to determine if your configuration and processes are meeting best-practice standards. The RHB Slate Diagnostic is an excellent place to begin if you are experienced users. To explore the details and benefits of the Slate Diagnostic, we encourage you to download this guidebook…Read more
Building and Training a Great Campus Slate Team
Coherent teams are necessary for both colleges and universities and projects to be successful. While not every institution has the staff resources to build a large team, and some implementations fall entirely to one person, I’ve found that implementation teams excel with the right combination of personas, as well. As you build your team to manage your Slate instance, I encourage you to download this guidebook that identifies four important personas you’ll need to be successful…Read more
Slate Implementation on Your Campus Precisely–and Quickly
You’ve decided to invest in Slate. What will it take to be up-and-running and make fast progress toward being able to use it? In this guidebook, Alex Williams introduces you to the big questions surrounding your implementation. Download this guidebook for a closer look at five important questions to consider before you make your investment in a new CRM. You’ll also discover how an expedited implementation may be a good solution for you…Read more
How to Structure Your Higher Ed Marketing Department for the Future
If you’ve been reading our recent insights, or if you’ve reviewed out takeaways from our 2021 study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences…Read more
The Importance of Delighting Customers: Customer Experience in Higher Education
While the concept of orchestrating customer experiences is not new, the conversation about the design and management of customer experiences in higher education circles has heightened. No doubt, the challenges for developing sustainable models for revenues, enrolling best fit students and engaging relationships with alumni and donors draws attention to the need for exceptional, relationship-building…Read more
How Sick is Your Brand?
Is your brand sick? No, I mean sick. Are you victimized by your ill, ailing brand? What are the signs and symptoms? How do you know if you have one? Quick. Download this ebook to complete your own self-diagnosis and gain insight to what you can do to be healthy. Read more
Finding a Position and a Place in the Universe for Your Institution
Ready to find your one true place in the universe? Conduct these series of exercises with your team as a first step.
Create Your Own Audience Chart
This includes a downloadable asset. Clients often ask us how to establish priorities when it comes to audiences. This makes sense as there are so many audience clusters surrounding any given college or university. You know it may be impossible to reach everyone all the time with your messaging and honestly, you don’t want to.…Read more
For Consideration: Branding Your Academic Curriculums and Experiences
We’ve had so many conversations about branding academic programs and experiences, we created an e-book compiling our recent writing and thinking on the topic. You may find this resource helpful for your conversations on campus with colleagues. Download this e-book to share with other campus leaders. To download the e-book