Category: Downloadable

Your Audience Identifier

written by Rick Bailey

This includes a downloadable asset. You’re working on your case statement (or alumni magazine, or viewbook, or website, or financial aid brochure, etc.) and­—good for you!—you are making great progress. You’re writing solid copy, selecting great images, designing creative layouts. But think for a moment. When you complete this project, who will be on the…Read more