Clients often ask us how to establish priorities for engaging each of their myriad audiences. Here’s a way you might think about establishing priorities for making choices and building budgets.
This includes a downloadable asset. You’re working on your case statement (or alumni magazine, or viewbook, or website, or financial aid brochure, etc.) and—good for you!—you are making great progress. You’re writing solid copy, selecting great images, designing creative layouts. But think for a moment. When you complete this project, who will be on the…Read more