When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
Selectivity may not be measuring what we think it is.
May 17, 2017
As another national deposit day passes, enrollment professionals are sorting out the lot and figuring out how to hold on to the class over the summer. As we observe the stresses and successes of our clients this season, we see more uncertainty about how and why families make the decisions that they do. The marketplace…Read more
Hot Topics in Higher Ed Webinar: The Marketing of Higher Education—the College President’s Perspective
April 27, 2017
Hot Topics in Higher Ed is an on-going webinar series conducted by Bay Path University. Rick was honored to be invited as a presenter, alongside Dr. Melissa Morriss-Olson, Provost and Vice President for Academic Affairs at Bay Path. In this webinar, Rick discusses why RHB chose to specialize in serving colleges and universities, and why this alignment with helping the…Read more
Has your institution fallen into a brand trap?
April 5, 2017
As higher education deepens its embrace of marketing, a wide variety of innovative and successful practices have begun to emerge. On one end of the spectrum you can cite the truly wonderful brand awareness campaigns such as What Will You Fight For? for the University of Notre Dame—an awareness campaign that aligns perfectly with the academic and…Read more
Imagine the Video: The Importance of CX in Higher Ed
March 7, 2017
Welcome to another entry in our Imagine the Video series: all the insight and substance of a long-form video interview packaged into an easily-consumed, informative read. We give you the content, you imagine the rest. In this episode, we find Rick and Sam passing through the Nordstrom flagship store, located in downtown Seattle. In addition…Read more
Where Marketing Fits Into Your Institution’s Org Chart
February 22, 2017
While marketing is finding increasing favor in the higher ed arena—it’s practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus. Consequently, standard models for its placement within the institution have yet to be implemented. Does marketing stand on its own as a department? Is it paired with other…Read more
Why—and how—should you create and market a sub-brand?
October 11, 2016
Naming opportunities are important for the financial health of most institutions. Partially because of this, a proliferation of sub-brands (distinct but related offshoots from the parent brand) often exists—by necessity—on most college and university campuses. For example, Indiana University is well known for its Jacobs School of Music; Northwestern for the Kellogg School of Management…Read more