When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
What is a Brand Narrative?
March 5, 2025
And why do colleges and universities need them now more than ever? It’s a tale as old as time: a college or university needs to market itself in a way that is compelling to prospective students, authentic to the lived experience on campus, aspirational enough to echo the pillars of the strategic plan and timeless…Read more
What Longtime MarComm Staff Can Teach Leaders About Organizational Change
February 20, 2025
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the past five years of conducting organizational capability assessments of higher education marketing and communications departments, my colleagues and I have interviewed hundreds of internal stakeholders. It’s the most fascinating aspect of the work, hearing directly from campus…Read more
Webinar: Your Institution’s Employer Brand: An Exercise in Coherence
November 5, 2024
What would your employees say to a friend or family member who was interested in applying for a job at your institution? How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more
Transcript: Your Institution’s Employer Brand: An Exercise in Coherence
October 31, 2024
Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more
A Guide to AMA Higher Ed 2024
October 25, 2024
Let’s run it back. Five years later, AMA Higher Ed returns to Las Vegas on November 10-13. A quick flashback to 2019: I was three months into my new role at RHB and serving on the conference committee (a highlight was introducing the Vegas Golden Knights CMO keynote to the electronic beat of “John Wick…Read more
Crafting Meaningful and Memorable Experiences for Community College Constituents
September 3, 2024
RHB Vice President for Marketing Leadership Rob Zinkan joined Maya Demishkevich on Enrollify’s The Hidden Gem podcast on August 26 to discuss constituent experiences and the pivotal role those experiences play in creating coherence and supporting an institution’s market position. You can listen to the episode or read the transcript below. · · · Transcript:…Read more