Sam Waterson, President

Sam has more than 20 years’ experience serving colleges and universities and other not-for-profit organizations. A 2001 journalism graduate of Franklin College, Sam brings to our clients a deep knowledge of higher education. He has served as an account manager, account executive and corporate ethnographer, along the way amassing a depth and breadth of diverse experiences. He was named Executive Vice President and Creative Director in 2010 and President in 2019. Sam leads our goal-exceeding efforts, lending imagination, wisdom and data-driven perspective to proposed solutions and strategic counsel. His up-to-the-minute familiarity with trends in culture, entertainment and design help RHB develop communications and strategies that powerfully connect with target audiences. Sam’s work on behalf of our clients has won more than 50 national, regional and local awards, and has been featured in The Wall Street Journal, The Chronicle of Higher Education and on NPR. He is a speaker at national and regional conferences, including AMA Higher Ed, UCDA and CCCU. In 2018, Sam earned a certificate in digital marketing from Cornell University.

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