Author: Aimee Hosemann

Face the Future with Organizational Clarity: Building Capability with The RHB 3-5 Design

written by Aimee Hosemann

The RHB team frequently receives questions from higher education marketing and communications leaders about what structural and effectiveness trends we observe from our perspective across the sector. Leaders ask us about everything from high-level strategy to the shape of organizational charts and all the way down to tactical questions about working more effectively: How do…Read more

Keep Discussing DEIB in a Challenging Climate

written by Aimee Hosemann

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the last few years, the work of steering higher ed toward its promise of creating equity and social mobility—including for those who work within it—has only become more difficult in many locations. Conflicts over why—and for…Read more

Transcript: Emerging Strategic Planning Themes and DEIB Implications

written by Aimee Hosemann

RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more

Why—and How—You Should Do a Communication Inclusion Audit Now

written by Aimee Hosemann

The legislative and judicial landscape around diversity, equity, inclusion and belonging (DEIB) has become ever-more contested since that time. We’re republishing this piece to account for this moment in history, in support of institutions who remain committed to DEIB. In the last three years, the already hard work of steering higher ed toward its promise…Read more

Webinar: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge

written by Aimee Hosemann

In 2023, institutions of higher education are talking about and planning for diversity, equity, inclusion and belonging, even in an era of increased scrutiny and challenge to these vital efforts. In RHB’s 2023 round of strategic planning research, we’ve followed up with institutions we met during our 2020 research and examined DEIB language and goals…Read more

Transcript: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge

written by Aimee Hosemann

On November 1, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the third installment, Committing to DEIB in a Continuing Climate of Challenge, from a three-installment research report on modern strategic planning. A recording of the webinar is also available. ·  ·  · Transcript Rob Zinkan Well…Read more

Webinar: Modern Strategic Planning: Exemplars and Emerging Themes

written by Aimee Hosemann

What’s new in strategic planning?  RHB’s previous research analyzing 108 current strategic plans across higher education began in 2020 and featured private and public four-year institutions from all 50 states. All strategic plans were active at the time, and they represented various durations and stages, including some that were near conclusion.  In our webinar on…Read more

Transcript: Modern Strategic Planning: Exemplars and Emerging Themes

written by Aimee Hosemann

On September 27, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the first two installments from a three-installment research report: Leadership Functions of Higher Ed Strategic Planning in 2023 and 54 Newly Launched Plans. A recording of the webinar is also available. ·  ·  · Transcript Aimee Hosemann Alright, thanks…Read more

Modern Strategic Planning: Exemplars and Emerging Themes, Installment Three: Committing to DEIB in a Continuing Climate of Challenge

written by Aimee Hosemann

In our previous research analyzing 108 current strategic plans across higher education in 2020, we evaluated plans from private and public four-year institutions from all 50 states. Diversity, equity, inclusion and belonging (DEIB) was a major emphasis across all plans, but especially in the 16 most-strategic plans. As we circled back to check in on…Read more