Author: Rob Zinkan

Webinar: Your Institution’s Employer Brand: An Exercise in Coherence

written by Rob Zinkan

What would your employees say to a friend or family member who was interested in applying for a job at your institution?  How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more

Transcript: Your Institution’s Employer Brand: An Exercise in Coherence

written by Rob Zinkan

Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more

A Guide to AMA Higher Ed 2024

written by Rob Zinkan

Let’s run it back. Five years later, AMA Higher Ed returns to Las Vegas on November 10-13.  A quick flashback to 2019: I was three months into my new role at RHB and serving on the conference committee (a highlight was introducing the Vegas Golden Knights CMO keynote to the electronic beat of “John Wick…Read more

Crafting Meaningful and Memorable Experiences for Community College Constituents

written by Rob Zinkan

RHB Vice President for Marketing Leadership Rob Zinkan joined Maya Demishkevich on Enrollify’s The Hidden Gem podcast on August 26 to discuss constituent experiences and the pivotal role those experiences play in creating coherence and supporting an institution’s market position. You can listen to the episode or read the transcript below.  ·  ·  · Transcript:…Read more

Why—and How—Marketers Should Receive Feedback as a Gift

written by Rob Zinkan

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Spend any time on LinkedIn and you’re sure to encounter a mini-rant from a marketer admonishing nonmarketers to stay in their lane and bemoaning the perceived lack of respect for marketing’s expertise. The post usually contains some version of…Read more

Face the Future with Organizational Clarity: Building Capability with The RHB 3-5 Design

written by Rob Zinkan

The RHB team frequently receives questions from higher education marketing and communications leaders about what structural and effectiveness trends we observe from our perspective across the sector. Leaders ask us about everything from high-level strategy to the shape of organizational charts and all the way down to tactical questions about working more effectively: How do…Read more

Build a More Strategic Higher Ed Budget: Advice From Three RHB Experts

written by Rob Zinkan

It’s budget-building season and questions abound. Three RHB team members, Dr. Amanda Sale, senior enrollment management consultant, Ken Anselment, vice president for enrollment management, and Dr. Rob Zinkan, vice president for marketing leadership, draw on their extensive higher education experience to provide some helpful tips as you make the difficult decisions that will set the…Read more

Transcript: Emerging Strategic Planning Themes and DEIB Implications

written by Rob Zinkan

RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more