Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Transcript: Build a Better Instance with RHB: Configurable Joins “Building Up: Intermediate Configurable Joins Skills and Use Cases”

March 25, 2021

written by Megan Miller

“If you master [subqueries], you can do an enormous range of things, in terms of being able to return multiple records and really be able to get the system to pull out complex relationships…you have the capability to manipulate a lot of different data and present it so that it is digestible in a variety…Read more

Build a Better Instance Part Two: Intermediate Configurable Joins Skills and Use Cases

written by Megan Miller

As more and more Slate users begin querying using Configurable Joins, subquery exports and filters have become an increasingly popular discussion topic. In hopes of answering some of the most frequently asked questions, on March 2 RHB Slate team members Abraham Noel, John Michael Cuccia, Domenick Rozzi, and Megan Miller hosted hundreds of Slate user…Read more

Making your investment in Slate portals pay off

February 24, 2021

written by Megan Miller

A few weeks ago, a user posted to the r/ApplyingToCollege subreddit asking fellow Redditors which schools’ application portals stood out, and the responses were exactly what you’d expect from Reddit: a blend of useful insights and brutal honesty, all seasoned with a heavy dose of attitude. (By the way, if you aren’t monitoring r/ApplyingToCollege, you’re…Read more

Virtual Research, Real-Life Meaning

written by Aimee Hosemann

As part of our continued research and discovery efforts, we’ve been holding virtual Circles of Influence for clients, via Zoom. Circles is a proprietary research method that is a variation on the idea of a focus group in which a pivotal student tells the story of their journey at a college or university through their…Read more

From the Rise of the CMO to the Reach of the CMO

February 15, 2021

written by Rob Zinkan

The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.

Rick Bailey Serves Love on Servant Marketer Podcast

February 11, 2021

written by Sam Waterson

On Dec. 9, 2020, RHB principal Rick Bailey joined Jenny Petty, Director of Enrollment Marketing at the University of Wyoming (soon to be Vice President for Marketing at the University of Montana) and host of The Servant Marketer podcast. In the Season One finale, Rick and Jenny discuss falling in love with our customers, delivering…Read more

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