Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Three Steps to Simplifying Slate Security

March 19, 2024

written by Abraham Noel

Paraphrasing a famous theoretical physicist: “Everything should be made as simple as possible, but no simpler.” Slate has many layers and is, by necessity, complex. We ask it to do a lot for our operations, and it generally does it all exceptionally well. Concepts transfer. Learning to write a Configurable Joins query in one part…Read more

Build a More Strategic Higher Ed Budget: Advice From Three RHB Experts

March 7, 2024

written by Amanda Sale

It’s budget-building season and questions abound. Three RHB team members, Dr. Amanda Sale, senior enrollment management consultant, Ken Anselment, vice president for enrollment management, and Dr. Rob Zinkan, vice president for marketing leadership, draw on their extensive higher education experience to provide some helpful tips as you make the difficult decisions that will set the…Read more

Transcript: Emerging Strategic Planning Themes and DEIB Implications

March 1, 2024

written by Aimee Hosemann

RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more

Webinar: The Future of Integrating Marketing and Communications

February 21, 2024

written by Rob Zinkan

Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more

Transcript: The Future of Integrating Marketing and Communications

February 20, 2024

written by Rob Zinkan

On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. ·  ·  · Transcript Rob Zinkan So pleased to…Read more

Transcript: Foster Student Belonging With a Coherent Deposit to Day One Strategy

January 29, 2024

written by Ken Anselment

RHB Vice President for Enrollment Management Ken Anselemnt led a January 24 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). The journey to student success (and retention) doesn’t begin when students arrive at your institution—it starts when they…Read more

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