Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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So, How Do You Talk about Race? Part One of a Two-Part Series

June 9, 2021

written by Aimee Hosemann

At RHB, we’ve been having conversations with clients and prospective clients about diversity, equity, inclusion and belonging (DEIB). Specifically, we’ve been talking about marketing and communications products and how those relate to DEIB initiatives laid out in strategic plans and communications flows. These conversations occur in the service of engaging in the complicated and deeply…Read more

Transcript: Build a Better Instance with RHB: Configurable Joins “Expanding into New Spaces: Configurable Joins Advanced Concepts”

May 11, 2021

written by Megan Miller

On March 30, RHB’s Abraham Noel, Dom Rozzi, John Michael Cuccia and Megan Miller hosted part three of our three-part webinar series, Build a Better Instance with RHB: Configurable Joins. In “Expanding into New Spaces: Configurable Joins Advanced Concepts,” our team discussed independent subqueries, Related and System bases and some of the clever ways we…Read more

Build a Better Instance Part Three: Advanced Configurable Joins Concepts

written by Megan Miller

On March 30, the RHB Slate team hosted the final session of their three-part webinar series, Build a Better Instance with RHB: Configurable Joins. In “Expanding into New Spaces: Configurable Joins Advanced Concepts”, team members John Michael Cuccia, Domenick Rozzi, Abraham Noel, and Megan Miller walked attendees through some of the more specialized applications for…Read more

Your Board Has Marketing Questions, You Have Answers

April 27, 2021

written by Rob Zinkan

Ready for your board meeting? Part 3 of 3 “How much are we spending on billboards?” “What does this really mean?” “What’s going on with all the alternate football helmet designs?” These questions are among many marketing-related ones that I’ve heard over the years from trustees in my work as a senior administrator and now…Read more

How to Have Tough Conversations with Your Board

written by Rick Bailey

Ready for your board meeting? Part 1 of 3 Examine the vitae of most everyone at RHB and you’ll discover that we share the experiences of being practitioners on campuses around the country prior to coming to RHB. We’re fortunate to be able to counsel from having walked in your shoes—or at least your colleague’s.…Read more

Relationships, People! Focusing on Personal Relationships Yields Revenue

April 14, 2021

written by Rick Bailey

Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more

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