When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Five Assurance Messages to Help Secure Your Class

May 12, 2020

written by Rick Bailey

I’ve made fun of how many emails and spot ads begin with “in these unprecedented/uncertain/challenging times,” and I’m fairly tired of hearing that expression. It’s time to move on to what’s next. Assuring your customers at this critical moment will help everyone do so. At this time of year, even when you’re not facing challenges…Read more

A Renewed Focus and a Moment of Truth for MarComm Teams

April 27, 2020

written by Rob Zinkan

Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19—is marketing at your institution output-oriented or outcomes-oriented?

The Next Best Thing

April 21, 2020

written by Rick Bailey

I’m guessing you don’t need one more person telling you how to manage through the COVID-19 pandemic or the economic downturn. I’m also guessing you’re close to your wit’s end wondering exactly what to do right now. The unknowns may be keeping you up at night. The knowns may be upsetting your stomach. My inbox…Read more

Commencement in the Time of Pandemic

April 20, 2020

written by Aimee Hosemann

There’s been a lot of discussion about postponing commencements ceremonies or moving them online during the current pandemic. The need for rites of passage is a real one, one all humans have. And, really, our campuses need them, too. The need for communal activities marking important moments doesn’t stop even when we have to remain separated. We might even need them more than ever.

Four Tests You’re Taking Right Now

April 14, 2020

written by Rick Bailey

Talk about tests seems to be overtaking our conversations: the availability of COVID-19 tests, the time it takes to read them, the delivery options (drive-thru!) and the accuracy of the results. In higher ed, we’re talking about the value of standardized testing, the delay of testing and the consideration of optional submission of scores for…Read more

Looking Back to Move Forward

March 12, 2020

written by Rick Bailey

You may remember academic year 2008-09. If you worked in higher education then, you may recall that enrollment was gaining ground, money seemed abundant, recruitment and capital campaigns were robust, life was pretty good on campus. We were listening to concerns about a housing bubble bursting and watched banks begin to crumble. The more we…Read more

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