When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
June 4, 2018
I cringe when someone refers to me as a “vendor” and especially when clients refer to me as “their vendor.” The word conjures up a picture of someone on the street with a dancing monkey on a leash. It’s true that RHB sells professional services. I’m good with that; in fact, I love what we do and I’m proud to bring our expertise to the higher ed market. But, we do not have much that can fit readily into a shopping cart, whether on wheels or online. I admit that it may be difficult or even confusing to “shop” with us…Read more
May 21, 2018
Teams of recruiters and development officers tell us that high levels of personalization are impossible given all of the demands on their time. We’ve been told that personal notes just cannot be expected when inquiry pools and alumni lists are as large as they are. Taking time for a personal note following a visit or phone conversation or for a hand-written event may, in fact, be the best possible investment you can make…Read more
May 7, 2018
By now, you are probably becoming comfortable using the word “customer” due to the prevalence of discussion around customer experience (CX). Design thinking as a discipline places high value on shaping satisfying customer experiences that influence purchasing, loyalty, interaction, recommendations—in truth, CX encapsulates everything about our relationships with those whom we exchange anything (services or products). How will you evaluate the experiences that relate and connect your institution with your customers?…Read more
As commencements are, well, commencing, you may be heading into year 2 or beyond with Slate, which means that you’re about to undertake a big change yourself…Cycle Prep. While your team should focus on enhancing your instance of Slate with perpetual refinements as the tool continues to grow, Cycle Prep affords you a time to shift specific focus to Slate. So update your periods and rounds, archive your emails and events, and as you’re walking through your very own status page, think about updating to the custom portal option for your students. The possibilities are limitless. While you will have several items that you’ll want to check off your list to ensure your system is up-and-running for the next cycle, this time of year also offers the opportunity to rethink and revamp. For instance, if told your team when you first built Slate that you didn’t have to build your Read process a certain way because “that was the way it had already been done,” this is the time to reassess how you built things initially in Slate…Read more
April 23, 2018
Coherent teams are necessary for companies and projects to be successful. Having the opportunity to work with many teams in their implementation of Slate, I’ve had the chance to see what teams work well and where teams can be improved. While not every institution has the staff resources to build a large team, and some implementations fall entirely to one person, I’ve found that implementation teams excel with the right combination of personas, as well…Read more
April 18, 2018
As a marketer in the higher ed arena, you have multiple challenges and an array of clients who need (and sometimes demand) your intelligent solutions to keep your institution afloat. It’s your president, however, who likely needs you most. From our research and experience with more than 130 colleges and universities, we offer the following suggestions of what she expects of you…Read more