Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Are You Ready to Bring Your Search In House?

October 12, 2022

written by Alex Williams

(You may be more ready than you think.) At this year’s NACAC conference in Houston, we were delighted to see so many of our old and new friends in person in ways we have not been able to do so since—well, you know. While last year’s event in Seattle gave us a taste of what…Read more

The Marketing Maturity Model: Advantages and Limitations

September 30, 2022

written by Rob Zinkan

Recently I have seen more examples emerge of institutions adopting a marketing maturity model. Jaime Hunt, Old Dominion University Vice President for University Communications and Chief Marketing Officer, discussed the topic over the summer with Jamie Ceman, Chapman University Vice President for Strategic Marketing and Communications, during an episode of the Confessions of the Higher…Read more

Horizons

September 25, 2022

written by Alex Williams

Just a few weeks ago I had the wonderful opportunity to spend a number of uninterrupted days at the beach with my family. The beach is my favorite spot; it’s always just what I need to disconnect and recharge.  During my time there, in between the boogie boards and boardwalk fries, I found myself in…Read more

Design Thinking for Higher Ed

August 10, 2022

written by Rick Bailey

You may be too tired these days to think about innovation or new ideas. You may be exhausted from the upheaval of life in the past three years. You may be overworked because your colleagues have taken flight in the Great Resignation. You may be tired from trying to find and recruit their replacements. You…Read more

Your Institution Fits Inside a Circle (of Influence)

July 18, 2022

written by Aimee Hosemann

One of our favorite services at RHB is Circles of Influence (there’s more background here and here). We love talking to students and the people who influence their college journeys as we look for alignment or gaps between the student experience and marketing messaging. We use our analyses of the conversations we hear to provide…Read more

RHB in Nashville: Reflections on an Extraordinary Week of Growth

July 11, 2022

written by Alex Williams

My colleague Ken Anselment has an incredible podcast you might be familiar with. At the conclusion of each episode with leaders in the enrollment management space, Ken likes to wrap up with a “rapid descent” where each guest has a number of questions quickly thrown at them related to all sorts of topics from current…Read more

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