Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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What to Do When You Can Do Almost Anything in Slate

May 13, 2019

written by Alex Williams

I don’t need to tell you that we live in a world of immediacy. You know it even more if you’re actively working with today’s students (no matter the generation). Often, the immediacy mindset transfers into our professional goals. And so, we need the solution, the module, the email, the portal, the [insert anything and…Read more

The Role of Empathy in Campaign Design

written by Rick Bailey

While listening to Holly Morris, Director of School Incubation of the Washington State Charter School Association, speak about design thinking at the recent UCDA Design Summit in Savannah, my mind zeroed in on her comments about giving priority to empathy. She was reminding the roomful of designers that before offering solutions, we need to understand…Read more

Addressing the “Parent Factor” in Enrollment Marketing

May 12, 2019

written by Rick Bailey

I’m thinking about the importance of parents. I have good friends who just became first time parents. They’re young and energetic and the birth of Olive Kay thrills and amazes them. In this first week of parenthood, the exhaustion and weight of responsibility is just starting to show itself. They have a lot of that…Read more

Security, Security, Security. Slate. Security.

March 8, 2019

written by Alex Williams

The higher ed world was abuzz yesterday because some bad folks decided to hack into three institutions via password resets at the institutional level (Single Sign-On and, via that access to student details, such as applicant information). The students were sent emails offering them a view of their application, including comments, scores, etc.,effectively an inside…Read more

Student Search Reflections

written by Jaci McGrew

For decades enrollment offices have followed a distinct cycle and workflow. Student search is just one of those tried and true traditions in higher education marketing. I’ve invested the last twelve years in the admission world, both directly from the trenches in admissions and also from the vendor side. For the past seven years, I’ve…Read more

Remaining Agile

written by Alex Williams

Each year, like most people, I take some time to reflect on the previous year, think about where I want to go in the new year and what it’s going to take me to be there. While I think about this on both personal and professional fronts, this year I’ve found myself thinking about one…Read more

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