When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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RHB on the Slate Stage: Change Management in Slate

June 9, 2021

written by Abraham Noel

Slate is a CRM that is always evolving, and throughout the course of our work, change is more than just inevitable: it is required. Over the years, our processes shift, Technolutions unveils new features, and we uncover new opportunities to use the system’s tools better. So how do we retool our instance’s engine without losing…Read more

RHB on the Slate Stage: Optimizing Your Digital Marketing Efforts Across Platforms

written by Megan Miller

Digital advertising is a marketing must for most institutions, and by funneling campaign responders into our Slate instances, we have an efficient yet powerful mechanism for generating and converting leads throughout the lifecycle. However, we can only optimize our strategy if we’re able to effectively track efforts across our platforms, and this task isn’t always…Read more

RHB on the Slate Stage: Strategic Campus Visit Portals

written by John Michael Cuccia

Many of us are currently immersed in making plans to welcome visitors back to campus. We know that especially for institutions with a sizable residential population, campus visits are a key tool for recruitment and yield, and we’re continually striving to make these experiences more personalized and impactful for their prospective students. But managing all…Read more

RHB on the Slate Stage: The Art of Automations

written by Abigail Molen

For Slate users, one of the biggest efficiency wins that we hear extolled over and over by users is found within Rule Builder, where we’re able to replace many of those previously manual business processes with streamlined automations that essentially do the work for us. But, sometimes, these opportunities can trip us up. One the…Read more

Build a Better Instance Part Three: Advanced Configurable Joins Concepts

May 11, 2021

written by Megan Miller

On March 30, the RHB Slate team hosted the final session of their three-part webinar series, Build a Better Instance with RHB: Configurable Joins. In “Expanding into New Spaces: Configurable Joins Advanced Concepts”, team members John Michael Cuccia, Domenick Rozzi, Abraham Noel, and Megan Miller walked attendees through some of the more specialized applications for…Read more

Transcript: Build a Better Instance with RHB: Configurable Joins “Building Up: Intermediate Configurable Joins Skills and Use Cases”

March 25, 2021

written by Megan Miller

“If you master [subqueries], you can do an enormous range of things, in terms of being able to return multiple records and really be able to get the system to pull out complex relationships…you have the capability to manipulate a lot of different data and present it so that it is digestible in a variety…Read more

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