Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Transcript: Your Institution’s Employer Brand: An Exercise in Coherence

October 31, 2024

written by Rob Zinkan

Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more

Transcript: The Future of Integrating Marketing and Communications

February 20, 2024

written by Rob Zinkan

On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. ·  ·  · Transcript Rob Zinkan So pleased to…Read more

Transcript: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge

November 7, 2023

written by Aimee Hosemann

On November 1, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the third installment, Committing to DEIB in a Continuing Climate of Challenge, from a three-installment research report on modern strategic planning. A recording of the webinar is also available. ·  ·  · Transcript Rob Zinkan Well…Read more

Transcript: Modern Strategic Planning: Exemplars and Emerging Themes

September 28, 2023

written by Aimee Hosemann

On September 27, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the first two installments from a three-installment research report: Leadership Functions of Higher Ed Strategic Planning in 2023 and 54 Newly Launched Plans. A recording of the webinar is also available. ·  ·  · Transcript Aimee Hosemann Alright, thanks…Read more

Transcript: Strategic Planning: Leading With Authenticity and Strategy

April 19, 2023

written by Aimee Hosemann

On April 12, Aimee Hosemann, Sam Waterson and Rob Zinkan hosted RHB’s latest webinar about its strategic planning research, analyzing 108 plans across higher ed. They discuss eight leadership themes that emerged from interviews with presidents of institutions that had the “most strategic” plans. For additional resources, you can watch a recording of the webinar, download the executive…Read more

Transcript: Strategic Planning That’s Truly Strategic

October 24, 2022

written by Aimee Hosemann

On October 12, RHB’s Aimee Hosemann and Rob Zinkan hosted a webinar, Strategic Planning That’s Truly Strategic, to share findings and critical lessons from RHB’s yearlong study of 108 current strategic plans across higher education. For additional resources, you can watch a recording of the webinar, download the executive summary of the research, purchase the full-report book…Read more

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