Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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eduWebinar Lunch and Learn Series: Building Student-Centered Strategies

August 26, 2020

written by Megan Miller

RHB Senior Integration Consultant Megan Miller joined colleagues Jeremy Tiers (Tudor Collegiate Strategies) and Harrison “Soup” Campbell (ZeeMee) on June 23,2020, for an eduWebinar on student-centered marketing strategies. Here, you can read what Megan had to say about exactly what those words “student-centered” mean in this climate, and how you can cultivate the trust students…Read more

What’s Your Next Big Thing? A Conversation with Higher Ed Marketing Guru Rick Bailey

August 6, 2020

written by Rick Bailey

RHB founder and principal Rick Bailey appeared on the IngenioUs podcast with host Dr. Melissa Morriss-Olson, provost emerita of Bay Path University, on July 27, 2020. ·  ·  · Transcript: Announcer: Hello and welcome to IngenioUs, the podcast where we talk about higher education, innovative practice and leading-edge thinking. Your host is Dr. Melissa Morriss-Olson.…Read more

A Conversation on the Future of Higher Ed Marketing

July 27, 2020

written by Rob Zinkan

RHB vice president Rob Zinkan joined the Enrollify Podcast recently for a wide-ranging conversation, covering topics such as the implications of the pandemic on marketing department structures and budgets. A transcript of the episode is below. ·  ·  · Transcript: Zach Busekrus: Hello, and welcome to the Enrollify Podcast. My name is Zach Busekrus, and…Read more

Coherence, Cooperation and Cocktails

June 30, 2020

written by Sam Waterson

If you missed Coherence, Cooperation and Cocktails with the RHB team (our substitute for our annual Slate Summit gathering), you’re in luck. Here’s a recording and summary of the webinar where you’ll enjoy a great metaphor featuring a house (from the genius of Jess Ricker of Wellesley), a fair amount of talk about sports cars…Read more

Hot Topics in Higher Ed Webinar: The Marketing of Higher Education—the College President’s Perspective

April 27, 2017

written by Rick Bailey

Hot Topics in Higher Ed is an on-going webinar series conducted by Bay Path University. Rick was honored to be invited as a presenter, alongside Dr. Melissa Morriss-Olson, Provost and Vice President for Academic Affairs at Bay Path. In this webinar, Rick discusses why RHB chose to specialize in serving colleges and universities, and why this alignment with helping the…Read more

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