Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

  • Filter by Category:

  • Filter by Topic:

Webinar: Your Institution’s Employer Brand: An Exercise in Coherence

November 5, 2024

written by Aimee Hosemann

What would your employees say to a friend or family member who was interested in applying for a job at your institution?  How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more

Transcript: Your Institution’s Employer Brand: An Exercise in Coherence

October 31, 2024

written by Rob Zinkan

Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more

Crafting Meaningful and Memorable Experiences for Community College Constituents

September 3, 2024

written by Rob Zinkan

RHB Vice President for Marketing Leadership Rob Zinkan joined Maya Demishkevich on Enrollify’s The Hidden Gem podcast on August 26 to discuss constituent experiences and the pivotal role those experiences play in creating coherence and supporting an institution’s market position. You can listen to the episode or read the transcript below.  ·  ·  · Transcript:…Read more

The Higher Ed Marketer Podcast: Leadership at the Forefront

July 2, 2024

written by Rob Zinkan

Last month RHB Vice President for Marketing Leadership Rob Zinkan joined Bart Caylor and Troy Singer on The Higher Ed Marketer to discuss institutional strategic planning and the integral role of marketing leaders. You can listen to the episode or read the transcript below.  ·  ·  · Transcript: Troy Singer Welcome to The Higher Ed…Read more

Transcript: Emerging Strategic Planning Themes and DEIB Implications

March 1, 2024

written by Aimee Hosemann

RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more

Webinar: The Future of Integrating Marketing and Communications

February 21, 2024

written by Rob Zinkan

Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more

Page 1 of 6