When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Crafting Meaningful and Memorable Experiences for Community College Constituents
September 3, 2024
RHB Vice President for Marketing Leadership Rob Zinkan joined Maya Demishkevich on Enrollify’s The Hidden Gem podcast on August 26 to discuss constituent experiences and the pivotal role those experiences play in creating coherence and supporting an institution’s market position. You can listen to the episode or read the transcript below. · · · Transcript:…Read more
The Higher Ed Marketer Podcast: Leadership at the Forefront
July 2, 2024
Last month RHB Vice President for Marketing Leadership Rob Zinkan joined Bart Caylor and Troy Singer on The Higher Ed Marketer to discuss institutional strategic planning and the integral role of marketing leaders. You can listen to the episode or read the transcript below. · · · Transcript: Troy Singer Welcome to The Higher Ed…Read more
Transcript: Emerging Strategic Planning Themes and DEIB Implications
March 1, 2024
RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more
Webinar: The Future of Integrating Marketing and Communications
February 21, 2024
Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more
Transcript: The Future of Integrating Marketing and Communications
February 20, 2024
On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. · · · Transcript Rob Zinkan So pleased to…Read more
Transcript: Foster Student Belonging With a Coherent Deposit to Day One Strategy
January 29, 2024
RHB Vice President for Enrollment Management Ken Anselemnt led a January 24 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). The journey to student success (and retention) doesn’t begin when students arrive at your institution—it starts when they…Read more