Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Coherence Series: Us vs. Them

August 30, 2024

written by Sam Waterson

The following is Module 2, Section D of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective I’ve heard the goofiest comments about competitors on campuses, most of it fueled by rumor: “They’re not as academic as we are.” “We’re more ‘Christian’ than they…Read more

Coherence Series: Why Are Your Competitors Here?

written by Sam Waterson

The following is Module 2, Section C of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective Knowing your own mission well and unpacking its meaning is essential to your success in achieving coherence. Living out your mission with coherence builds the trustworthiness your…Read more

Coherence Series: You Have Competitors—Who Are They?

written by Sam Waterson

The following is Module 2, Section B of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective In an “ivory tower” universe, institutions of higher ed have traditionally avoided language or concepts that reflect business or sales practices. That is certainly changing as more…Read more

Coherence Series: One and Only

written by Sam Waterson

The following is Module 2, Section A of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective Good news: your market position is something you can choose. You determine who you intend to be when compared to other options in the market. By the…Read more

Coherence Series: Core Values

August 2, 2024

written by Sam Waterson

The following is Module 1, Section C of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective You’ve heard it said dozens, maybe hundreds, of times: Actions speak louder than words. That’s true about your institution. Your mission may include flowery or highfalutin language…Read more

Coherence Series: Mission Revisited

written by Sam Waterson

The following is Module 1, Section B of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective As we have suggested, the starting point for your path to coherence is your mission statement. Your declared mission is the singularly most significant statement in determining your current…Read more

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