Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Resistance to Marketing in Higher Ed: The Faculty Perspective

July 23, 2018

written by Amy Mallory-Kani

In a recent Chronicle article about the “crisis” of higher education, Lisa Schoenbach wrote that “the days are gone when scholars and teachers could afford to work in ignorance of or disdain for their universities’ decisions about budgets, outreach and lobbying. We need to understand the interrelations between the life of the mind and the…Read more

CRM as Technology and Strategy: A Core Value of Student Success

June 11, 2018

written by Amy Mallory-Kani

A few months ago, the Chronicle highlighted recent efforts by the University of Maine to centralize its processes and programs through an initiative called “One University.” This initiative not only creates system-wide efficiencies, but also breaks down barriers to student success. As Lee Gardner wrote in the piece, “bringing more students into a traditional ecosystem of individual state universities that duplicate the same sorts of programs and resources,” might tentatively improve enrollment, but it could never fix systemic issues relating to student recruitment, persistence and overall satisfaction…Read more

Best Practices for Successful RFPs

May 28, 2018

written by Rick Bailey

My goal in this piece is to help you achieve your objectives when submitting RFPs for professional services. I have to say at the outset that I don’t believe RFPs are the best avenue for securing the results you want and need from a consultant. RFPs may be great for buying staples and tissues, but not so much for buying expertise. We’ve read hundreds of RFPs in the course of our RHB history and 99% of them are problematic for one reason or another. For one, they generally fail to seek the best match between a client and a service provider. The requisites and questions aren’t crafted for a multitude of variables…Read more

Best Practices for Campaigns in Slate: An Interview with Alex Williams

May 14, 2018

written by Alisa Chambers

Configuring email campaigns in Slate can be difficult, but doesn’t have to be. Whether you are at the start of an implementation or nearing the close of your most recent build-out, there are pivotal tactics and strategies that can significantly streamline your enrollment marketing process. You can maximize key data points and leverage Slate’s many…Read more

Your Party Is Not Your Brand

April 30, 2018

written by Rick Bailey

Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more

How to Make Your Upcoming Board Meeting a Success

April 5, 2018

written by Rick Bailey

Besides the fact that my wife and business partner Tammy is a trustee of our alma mater, I can always tell when it’s board meeting season. Our clients hunker down a bit and you can often hear the tension in their voices. With good reason. Board meetings can be tense. You’re preparing to put your…Read more

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