Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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How to Get Criminals to Seek a Side Door

May 13, 2019

written by Rick Bailey

I vowed I’d not write about Varsity Blues, but this thought keeps nagging me and I feel a little guilt for not pointing it out to you. You might not have a greedy coach or a side door into your admissions office, but here’s the horrifying part you played in the VB debacle. Granted, VB…Read more

Four Ways Prospective Students Search for Your Majors

April 17, 2019

written by Sam Waterson

When communicating with your prospective students, you undoubtedly strive to connect your offerings with their goals, interests and values. In doing so, you emphasize the benefits of your distinctive market positon and your ability to provide an exceptional education that is supportive of your prospects’ plans, hopes and dreams. But because the goals, interests and…Read more

What a Customer Experience Manager Does (And Why You Need One On Your Campus)

November 6, 2018

written by Rick Bailey

Customer experience is nothing new, of course, but the idea of managing customer experience has seen increased favor in recent years. Knowing that your brand is built on the impressions you make or have on individuals heightens the importance of their encounters with you. While it’s relatively easy to control the messages you send in…Read more

Resistance to Marketing in Higher Ed: The Faculty Perspective

July 23, 2018

written by Amy Mallory-Kani

In a recent Chronicle article about the “crisis” of higher education, Lisa Schoenbach wrote that “the days are gone when scholars and teachers could afford to work in ignorance of or disdain for their universities’ decisions about budgets, outreach and lobbying. We need to understand the interrelations between the life of the mind and the…Read more

CRM as Technology and Strategy: A Core Value of Student Success

June 11, 2018

written by Amy Mallory-Kani

A few months ago, the Chronicle highlighted recent efforts by the University of Maine to centralize its processes and programs through an initiative called “One University.” This initiative not only creates system-wide efficiencies, but also breaks down barriers to student success. As Lee Gardner wrote in the piece, “bringing more students into a traditional ecosystem of individual state universities that duplicate the same sorts of programs and resources,” might tentatively improve enrollment, but it could never fix systemic issues relating to student recruitment, persistence and overall satisfaction…Read more

Best Practices for Successful RFPs

May 28, 2018

written by Rick Bailey

My goal in this piece is to help you achieve your objectives when submitting RFPs for professional services. I have to say at the outset that I don’t believe RFPs are the best avenue for securing the results you want and need from a consultant. RFPs may be great for buying staples and tissues, but not so much for buying expertise. We’ve read hundreds of RFPs in the course of our RHB history and 99% of them are problematic for one reason or another. For one, they generally fail to seek the best match between a client and a service provider. The requisites and questions aren’t crafted for a multitude of variables…Read more

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