Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Winning through customer experience: how to create successful campus visits (with or without the campus).

October 4, 2017

written by Rick Bailey

A prospective student’s visit to campus (particularly when accompanied by family and friends) has long been the indicator of ultimate engagement. Campus visitors yield at substantially higher rates than those who do not visit. Most of our clients report yield rates of admitted students who have visited at more than twice the rate of the…Read more

Here’s what the marketing department on your campus should look like.

July 11, 2017

written by Rick Bailey

One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more

The way students are searching for academic programs at your university.

March 29, 2017

written by Rick Bailey

When communicating with your prospective students, you undoubtedly strive to connect your offerings with their goals, interests and values. In doing so, you emphasize the benefits of your distinctive market positon and your ability to provide an exceptional education that is supportive of your prospects’ plans, hopes and dreams. But because the goals, interests and…Read more

Where Marketing Fits Into Your Institution’s Org Chart

February 22, 2017

written by Rick Bailey

While marketing is finding increasing favor in the higher ed arena—it’s practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus. Consequently, standard models for its placement within the institution have yet to be implemented. Does marketing stand on its own as a department? Is it paired with other…Read more

Why Customer Experience Matters

January 12, 2017

written by Rick Bailey

ALERT: In this article, the word “customer” will be used frequently. “Customer” is used to represent any audience such as students, prospects, families, alumni, faculty, legislators, neighbors or hundreds of other individuals or groups with whom you have exchange and interaction. Some in higher ed would argue that because colleges and universities are not businesses…Read more

Risk-taking and truth-telling: Take-aways from the 2017 CIC Presidents Institute

January 10, 2017

written by Rick Bailey

This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more

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