Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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How to Make Your Upcoming Board Meeting a Success

April 5, 2018

written by Rick Bailey

Besides the fact that my wife and business partner Tammy is a trustee of our alma mater, I can always tell when it’s board meeting season. Our clients hunker down a bit and you can often hear the tension in their voices. With good reason. Board meetings can be tense. You’re preparing to put your…Read more

Using Slate Reports to Prepare for Board Meetings

April 3, 2018

written by Alex Williams

Spring has sprung. High schoolers are tweeting offers of acceptance. Current college students are on break. If you don’t live in the Northeast, flowers are blooming. And…board meetings are on the horizon! As you prepare for those meetings, you’re likely thinking about the various data points you’ll want to discuss and how you will incorporate…Read more

How to Make a Difference by May 1st: Customer Experience and Deposit Pages Revisited for 2018

March 20, 2018

written by Alisa Chambers

In the middle of the twentieth century, American psychologist Abraham Maslow developed his famous Hierarchy of Needs. This paradigm, structured as a pyramid, says that humans’ physiological needs must be met before all other potential needs. That is, in order to experience happiness or, at the very top of the pyramid, “self-actualization,” a human must…Read more

Using your CRM to own prospect relationships

February 14, 2018

written by Sam Waterson

Many firms close the gap between client and student by keeping the implementation and measurement on the vendor side. An example of this is traditional (they wouldn’t describe themselves this way) student search firms…Read more

Winning through customer experience: how to create successful campus visits (with or without the campus).

October 4, 2017

written by Rick Bailey

A prospective student’s visit to campus (particularly when accompanied by family and friends) has long been the indicator of ultimate engagement. Campus visitors yield at substantially higher rates than those who do not visit. Most of our clients report yield rates of admitted students who have visited at more than twice the rate of the…Read more

Here’s what the marketing department on your campus should look like.

July 11, 2017

written by Rick Bailey

One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more

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