When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
May 28, 2018
My goal in this piece is to help you achieve your objectives when submitting RFPs for professional services. I have to say at the outset that I don’t believe RFPs are the best avenue for securing the results you want and need from a consultant. RFPs may be great for buying staples and tissues, but not so much for buying expertise. We’ve read hundreds of RFPs in the course of our RHB history and 99% of them are problematic for one reason or another. For one, they generally fail to seek the best match between a client and a service provider. The requisites and questions aren’t crafted for a multitude of variables…Read more
May 14, 2018
Configuring email campaigns in Slate can be difficult, but doesn’t have to be. Whether you are at the start of an implementation or nearing the close of your most recent build-out, there are pivotal tactics and strategies that can significantly streamline your enrollment marketing process. You can maximize key data points and leverage Slate’s many…Read more
April 30, 2018
Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more
April 5, 2018
Besides the fact that my wife and business partner Tammy is a trustee of our alma mater, I can always tell when it’s board meeting season. Our clients hunker down a bit and you can often hear the tension in their voices. With good reason. Board meetings can be tense. You’re preparing to put your…Read more
April 3, 2018
Spring has sprung. High schoolers are tweeting offers of acceptance. Current college students are on break. If you don’t live in the Northeast, flowers are blooming. And…board meetings are on the horizon! As you prepare for those meetings, you’re likely thinking about the various data points you’ll want to discuss and how you will incorporate…Read more
March 20, 2018
In the middle of the twentieth century, American psychologist Abraham Maslow developed his famous Hierarchy of Needs. This paradigm, structured as a pyramid, says that humans’ physiological needs must be met before all other potential needs. That is, in order to experience happiness or, at the very top of the pyramid, “self-actualization,” a human must…Read more