Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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You Don’t Know What You Have

January 13, 2020

written by Rick Bailey

I often refer to that classic story of the man who spent his life in search of riches only to discover that his own home sat over a diamond mine. The lesson from the story popularized in the late 19th century by Russell Conwell, founder of Temple University, suggests that what we seek, particularly in…Read more

If Delta Can Do It, So Can You

May 21, 2018

written by Rick Bailey

Teams of recruiters and development officers tell us that high levels of personalization are impossible given all of the demands on their time. We’ve been told that personal notes just cannot be expected when inquiry pools and alumni lists are as large as they are. Taking time for a personal note following a visit or phone conversation or for a hand-written event may, in fact, be the best possible investment you can make…Read more

What Your President Expects: Insights for Higher Ed Marketers

April 18, 2018

written by Rick Bailey

As a marketer in the higher ed arena, you have multiple challenges and an array of clients who need (and sometimes demand) your intelligent solutions to keep your institution afloat. It’s your president, however, who likely needs you most. From our research and experience with more than 130 colleges and universities, we offer the following suggestions of what she expects of you…Read more

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