Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Take a Break with Our Annual Summer Reading List

June 9, 2021

written by Rob Zinkan

Summer reading can be so recharging—a time when we savor the most special and most diverting books. Here, we recommend books that are moving, challenging, engrossing and motivating, ranging from science fiction to takes on Coco Chanel, racism and the church, taking charge of your life and even some inspiration for higher ed professionals. These…Read more

Imagine Voraciously: A Brief Excerpt

written by Rick Bailey

Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more

Relationships, People! Focusing on Personal Relationships Yields Revenue

April 14, 2021

written by Rick Bailey

Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more

Don’t Underestimate Incrementalism, Even During COVID

October 2, 2020

written by Rob Zinkan

Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.

What Marketing Organizations Can Learn from Advancement

August 26, 2020

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

Alumni Engagement and Marketing: Innovating New Org Structures

January 23, 2020

written by Rob Zinkan

A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.

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