Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Why–and How–You Should Do a Communication Inclusion Audit Now

October 27, 2020

written by Aimee Hosemann

My last Insight discussed the role of language diversity on college and university campuses. That’s one piece of a much larger diversity, inclusion and accessibility-whole comprising multiple moving parts whose edges can be sharp and textured and which don’t always fit together easily. This time, we’re going to talk about doing something difficult: giving your…Read more

Don’t Underestimate Incrementalism, Even During COVID

October 2, 2020

written by Rob Zinkan

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author.   “Our university has been around for 150-plus years, but that doesn’t mean we’re immune to these threats.”   This comment, reflecting a tenor of the times, came from a discussion with a vice president for marketing…Read more

What Marketing Organizations Can Learn from Advancement

August 26, 2020

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

Alumni Engagement and Marketing: Innovating New Org Structures

January 23, 2020

written by Rob Zinkan

A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.

You Don’t Know What You Have

January 13, 2020

written by Rick Bailey

I often refer to that classic story of the man who spent his life in search of riches only to discover that his own home sat over a diamond mine. The lesson from the story popularized in the late 19th century by Russell Conwell, founder of Temple University, suggests that what we seek, particularly in…Read more

If Delta Can Do It, So Can You

May 21, 2018

written by Rick Bailey

Teams of recruiters and development officers tell us that high levels of personalization are impossible given all of the demands on their time. We’ve been told that personal notes just cannot be expected when inquiry pools and alumni lists are as large as they are. Taking time for a personal note following a visit or phone conversation or for a hand-written event may, in fact, be the best possible investment you can make…Read more

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