Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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What Marketing Organizations Can Learn from Advancement

August 26, 2020

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

Normal

August 19, 2020

written by Ken Anselment

“When we get back to Normal…” I recently saw someone flail their hands in front of their mouths after saying those words, as if trying to grasp the utterance out of the air before it could land in our midst, flaunting its elusiveness. That little moment illustrated for me the larger reality of This Moment.…Read more

Thinking Anthropologically About Faculty, Brand and Marketing

March 3, 2020

written by Aimee Hosemann

Anthropologists can drive people crazy (I’ll be telling you more about why an anthropologist is working at RHB soon!). People will ask us a question they imagine has a straightforward answer, and then we respond, “Well, it depends…” We respond that way because it’s true. It does depend. For my first Insight, I’m tackling something…Read more

You Don’t Know What You Have

January 13, 2020

written by Rick Bailey

I often refer to that classic story of the man who spent his life in search of riches only to discover that his own home sat over a diamond mine. The lesson from the story popularized in the late 19th century by Russell Conwell, founder of Temple University, suggests that what we seek, particularly in…Read more

Navigating the Gray Between Buy-In and Co-Creation

September 11, 2019

written by Rob Zinkan

An enduring brand strategy requires more than just stakeholder buy-in. But is buy-in enough?

Addressing the “Parent Factor” in Enrollment Marketing

May 12, 2019

written by Rick Bailey

I’m thinking about the importance of parents. I have good friends who just became first time parents. They’re young and energetic and the birth of Olive Kay thrills and amazes them. In this first week of parenthood, the exhaustion and weight of responsibility is just starting to show itself. They have a lot of that…Read more

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