Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Holding On During the Summer

June 27, 2019

written by Rick Bailey

The summer is flying by. Besides hoping those deposited students show up at registration or orientation, what are you doing to ensure they all show up this fall? Realizing the overdone-ness of this analogy, I intend to use it to make a point. Don’t rule me out yet. The process of recruitment has load of similarity…Read more

Dealing with Dissenters

June 26, 2019

written by Rick Bailey

Change is good, right? Then why is it that new ideas and fresh approaches are met with disapproval? We’ve had opportunity to observe hundreds of campus communities in our work. Our site visits allow us deep familiarity with many campuses enabling us to note with confidence that no campus is without its share of dissidents,…Read more

The Role of Empathy in Campaign Design

May 13, 2019

written by Rick Bailey

While listening to Holly Morris, Director of School Incubation of the Washington State Charter School Association, speak about design thinking at the recent UCDA Design Summit in Savannah, my mind zeroed in on her comments about giving priority to empathy. She was reminding the roomful of designers that before offering solutions, we need to understand…Read more

Student Search Reflections

March 8, 2019

written by Jaci McGrew

For decades enrollment offices have followed a distinct cycle and workflow. Student search is just one of those tried and true traditions in higher education marketing. I’ve invested the last twelve years in the admission world, both directly from the trenches in admissions and also from the vendor side. For the past seven years, I’ve…Read more

If Delta Can Do It, So Can You

May 21, 2018

written by Rick Bailey

Teams of recruiters and development officers tell us that high levels of personalization are impossible given all of the demands on their time. We’ve been told that personal notes just cannot be expected when inquiry pools and alumni lists are as large as they are. Taking time for a personal note following a visit or phone conversation or for a hand-written event may, in fact, be the best possible investment you can make…Read more

Your Party Is Not Your Brand

April 30, 2018

written by Rick Bailey

Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more

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