Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Best Practices for Slate Campaigns 2019 Edition

August 20, 2019

written by Megan Miller

Earlier this year, Alex Williams offered advice on how to best leverage Slate’s campaign features. His guidance is worth revisiting as institutions assess opportunities to improve their communications tactics, processes and strategies, especially as they move into a new recruitment cycle. One quality of Technolutions is that it’s constantly changing and evolving. New functionalities roll…Read more

A Guide to the 2019 Slate Innovation Summit

June 12, 2019

written by Alex Williams

This year marks my fifth Slate Innovation Summit. I think that gets me a pin. Five years ago I was just a few months in to working at Technolutions and nervous about meeting my first clients in person (mostly because I was relatively new and didn’t want to be put on the spot to answer…Read more

What to Do When You Can Do Almost Anything in Slate

May 13, 2019

written by Alex Williams

I don’t need to tell you that we live in a world of immediacy. You know it even more if you’re actively working with today’s students (no matter the generation). Often, the immediacy mindset transfers into our professional goals. And so, we need the solution, the module, the email, the portal, the [insert anything and…Read more

Security, Security, Security. Slate. Security.

March 8, 2019

written by Alex Williams

The higher ed world was abuzz yesterday because some bad folks decided to hack into three institutions via password resets at the institutional level (Single Sign-On and, via that access to student details, such as applicant information). The students were sent emails offering them a view of their application, including comments, scores, etc.,effectively an inside…Read more

Student Search Reflections

written by Jaci McGrew

For decades enrollment offices have followed a distinct cycle and workflow. Student search is just one of those tried and true traditions in higher education marketing. I’ve invested the last twelve years in the admission world, both directly from the trenches in admissions and also from the vendor side. For the past seven years, I’ve…Read more

Remaining Agile

written by Alex Williams

Each year, like most people, I take some time to reflect on the previous year, think about where I want to go in the new year and what it’s going to take me to be there. While I think about this on both personal and professional fronts, this year I’ve found myself thinking about one…Read more

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