When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
October 26, 2021
Over the past several weeks, Rick Bailey and I have explored the contrast between interest and intent for both our prospect and applicant pools. Rick kicked this off, reminding us that for students, interest and intent are entirely different mindsets; if we’re hoping to better understand our enrollment funnel, equating the two does a fundamental…Read more
In Part 1 of our series exploring interest versus intent, Rick Bailey discussed the important distinctions between general interest in our institution and an actual intent to take decisive action, be that submitting an application, paying a deposit or matriculating. The inquiry and enrollment processes have shifted significantly over the past decade, and the bulk…Read more
My first experience with the day-to-day operations and technology needs of an institutional advancement office came through working with Slate at Technolutions. In 2019, an institution that I worked with through their implementation of Slate for admission made the decision to implement Slate for advancement in their existing database. Despite my strong knowledge of using…Read more
I love road biking. (I also love metaphors.) If I have an hour or two of “Ken-time” and the winds are favorable (more on that in a bit), I love to gear up, hop in the saddle, and head out onto the long open roads for a leg-stretching ride around my home in Appleton, Wisconsin.…Read more
August 25, 2021
This piece of advice and counsel is long overdue. While the related concern is not new at all, the COVID pandemic magnified its urgency in terms of our addressing it. The traditional funnel of movement toward engagement by audiences and constituents has been in disarray for years. We’ve been warning you about that for a…Read more
June 9, 2021
Slate is a CRM that is always evolving, and throughout the course of our work, change is more than just inevitable: it is required. Over the years, our processes shift, Technolutions unveils new features, and we uncover new opportunities to use the system’s tools better. So how do we retool our instance’s engine without losing…Read more