When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
March 8, 2019
The higher ed world was abuzz yesterday because some bad folks decided to hack into three institutions via password resets at the institutional level (Single Sign-On and, via that access to student details, such as applicant information). The students were sent emails offering them a view of their application, including comments, scores, etc.,effectively an inside…Read more
For decades enrollment offices have followed a distinct cycle and workflow. Student search is just one of those tried and true traditions in higher education marketing. I’ve invested the last twelve years in the admission world, both directly from the trenches in admissions and also from the vendor side. For the past seven years, I’ve…Read more
Each year, like most people, I take some time to reflect on the previous year, think about where I want to go in the new year and what it’s going to take me to be there. While I think about this on both personal and professional fronts, this year I’ve found myself thinking about one…Read more
August 20, 2018
Ensuring that you are maximizing your investment in your Slate instance requires regular examination to determine if your configuration and processes are meeting best-practice standards. The RHB Slate Diagnostic is an excellent place to begin if you are experienced users. To explore the details and benefits of the Slate Diagnostic, we encourage you to download this guidebook…Read more
Coherent teams are necessary for both colleges and universities and projects to be successful. While not every institution has the staff resources to build a large team, and some implementations fall entirely to one person, I’ve found that implementation teams excel with the right combination of personas, as well. As you build your team to manage your Slate instance, I encourage you to download this guidebook that identifies four important personas you’ll need to be successful…Read more
You’ve decided to invest in Slate. What will it take to be up-and-running and make fast progress toward being able to use it? In this guidebook, Alex Williams introduces you to the big questions surrounding your implementation. Download this guidebook for a closer look at five important questions to consider before you make your investment in a new CRM. You’ll also discover how an expedited implementation may be a good solution for you…Read more