Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Personalize and Streamline Your Slate Communications with Deliver

January 18, 2021

written by Megan Miller

RHB’s Senior Integration Consultant Megan Miller brings together her Slate expertise and experience as a university communications director to drop some great advice about using Deliver to make sending personalized, streamlined communications that are well received—and about making the process smoother for your whole team. As she says, “The fundamental truth is that we can’t…Read more

End Your SMS SOS: Building a Texting Strategy that Gets the Job Done

October 26, 2020

written by Megan Miller

In this session from the 2020 eduWeb Digital Summit, RHB Senior Integration Consultant Megan Miller discussed how to craft texting strategies to create and maintain engagement with prospective and current students. Truly, Megan’s suggestions can help you reach a larger audience more effectively and easily. Read her comments here, and enjoy the slides via video here.…Read more

eduWebinar Lunch and Learn Series: Building Student-Centered Strategies

August 26, 2020

written by Megan Miller

RHB Senior Integration Consultant Megan Miller joined colleagues Jeremy Tiers (Tudor Collegiate Strategies) and Harrison “Soup” Campbell (ZeeMee) on June 23,2020, for an eduWebinar on student-centered marketing strategies. Here, you can read what Megan had to say about exactly what those words “student-centered” mean in this climate, and how you can cultivate the trust students…Read more

Coherence, Cooperation and Cocktails

June 30, 2020

written by Sam Waterson

If you missed Coherence, Cooperation and Cocktails with the RHB team (our substitute for our annual Slate Summit gathering), you’re in luck. Here’s a recording and summary of the webinar where you’ll enjoy a great metaphor featuring a house (from the genius of Jess Ricker of Wellesley), a fair amount of talk about sports cars…Read more

Reality Gone Virtual: Shifting Campus Events in Uncertain Times

March 10, 2020

written by Megan Miller

As fears of coronavirus dominate the news cycle, universities across the country are forced to contend with many questions on how to operate in the face of a major public health event. Schools are opting to hold classes online, cancel activities, and otherwise limit large gatherings. But at the same time, those of us in…Read more

Texting in Admissions with Technolutions Slate

February 10, 2020

written by Megan Miller

If you’ve been in the world of enrollment management for more than, well, about five minutes, you’re probably aware that texting is a key communications platform for prospective students. It’s also the channel that universities tend to be the least-confident about using for engagement, as enrollment and marketing teams try to determine how and when…Read more

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