When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Why an Anthropologist Chose RHB

January 25, 2021

written by Aimee Hosemann

Why is there a linguistic anthropologist at RHB? Now that I have just about reached my one-year workaversary at RHB, I guess I have enough perspective on why I am here to answer that question from my position as said anthropologist. I have pursued a variety of professions that allowed me to learn about others’…Read more

An Upside to 2020: Greater Focus on Positionality

written by Sera Radovich

While the uncertainty of the year 2020 brought discomfort and grief, we gained the opportunity to think differently about our systems and our culture. As a former academic advisor, I welcome this challenge to stretch. I bring five years of professional and graduate higher education experience to my role as a Client Success Coordinator with…Read more

Personalize and Streamline Your Slate Communications with Deliver

January 18, 2021

written by Megan Miller

RHB’s Senior Integration Consultant Megan Miller brings together her Slate expertise and experience as a university communications director to drop some great advice about using Deliver to make sending personalized, streamlined communications that are well received—and about making the process smoother for your whole team. As she says, “The fundamental truth is that we can’t…Read more

Seeking Seamless Modalities: Revisited in 2021

January 13, 2021

written by Sam Waterson

I originally formulated this post in–what will now be described as–better times in many ways. Of course, market forces were present at the time, the very ones that informed my perspective. I had returned from assignments on multiple campuses where the organizing principles were built and duplicated by delivery method. “Online” had its own organization,…Read more

Ten Temptations in Tough Times: 2020 Edition

December 1, 2020

written by Rick Bailey

Given how this year has played out, you may have forgotten to celebrate the tenth anniversary of the Great Recession. I remember 2010 all too well; it reshaped our business. As traumatic as it seemed at the time, the effects of those dreaded days yielded great benefits in terms of our focus, our fine-tuning and…Read more

Higher Ed’s path to a post-post-COVID life

written by Rick Bailey

A few weeks ago, I wrote about how the disruption of 2020 has forced the development of new capacities, capabilities and constructs in higher ed. I compared the process to learning to write with your secondary hand. It’s difficult to write with your left hand if you’ve been writing with your right hand your entire…Read more

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