When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
January 25, 2021
Why is there a linguistic anthropologist at RHB? Now that I have just about reached my one-year workaversary at RHB, I guess I have enough perspective on why I am here to answer that question from my position as said anthropologist. I have pursued a variety of professions that allowed me to learn about others’…Read more
While the uncertainty of the year 2020 brought discomfort and grief, we gained the opportunity to think differently about our systems and our culture. As a former academic advisor, I welcome this challenge to stretch. I bring five years of professional and graduate higher education experience to my role as a Client Success Coordinator with…Read more
January 18, 2021
RHB’s Senior Integration Consultant Megan Miller brings together her Slate expertise and experience as a university communications director to drop some great advice about using Deliver to make sending personalized, streamlined communications that are well received—and about making the process smoother for your whole team. As she says, “The fundamental truth is that we can’t…Read more
January 13, 2021
I originally formulated this post in–what will now be described as–better times in many ways. Of course, market forces were present at the time, the very ones that informed my perspective. I had returned from assignments on multiple campuses where the organizing principles were built and duplicated by delivery method. “Online” had its own organization,…Read more
December 1, 2020
Given how this year has played out, you may have forgotten to celebrate the tenth anniversary of the Great Recession. I remember 2010 all too well; it reshaped our business. As traumatic as it seemed at the time, the effects of those dreaded days yielded great benefits in terms of our focus, our fine-tuning and…Read more
A few weeks ago, I wrote about how the disruption of 2020 has forced the development of new capacities, capabilities and constructs in higher ed. I compared the process to learning to write with your secondary hand. It’s difficult to write with your left hand if you’ve been writing with your right hand your entire…Read more