Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Interest or Intent? Part III: What Is Engagement?

October 26, 2021

written by Megan Miller

Over the past several weeks, Rick Bailey and I have explored the contrast between interest and intent for both our prospect and applicant pools. Rick kicked this off, reminding us that for students, interest and intent are entirely different mindsets; if we’re hoping to better understand our enrollment funnel, equating the two does a fundamental…Read more

Interest or Intent? Part II: Understanding the Journey of Digital

written by Megan Miller

In Part 1 of our series exploring interest versus intent, Rick Bailey discussed the important distinctions between general interest in our institution and an actual intent to take decisive action, be that submitting an application, paying a deposit or matriculating. The inquiry and enrollment processes have shifted significantly over the past decade, and the bulk…Read more

Why You Don’t Need to be Afraid of Performativity

written by Aimee Hosemann

In our study of 108 active higher education strategic plans, we discovered that by far, the most common theme in strategic plan goals or priorities was diversity, equity, inclusion and belonging (DEIB). Further, because DEIB-related initiatives were often distributed across all the goals in some plans, it became clear that some institutions were holistically reimagining…Read more

Is it Time to Brand Your Core or Gen Ed Curriculum?

written by Aimee Hosemann

One of the fun components of our jobs providing counsel at RHB is helping institutions develop branded core or general education curricula. These distinctive experiences encapsulate your market position and can create strong brand awareness. Before I came to RHB, I spent a semester teaching at an institution on a block plan, meaning students took…Read more

The Power of a Group Ride

written by Ken Anselment

I love road biking. (I also love metaphors.) If I have an hour or two of “Ken-time” and the winds are favorable (more on that in a bit), I love to gear up, hop in the saddle, and head out onto the long open roads for a leg-stretching ride around my home in Appleton, Wisconsin.…Read more

Co-Founder and Principal Rick Bailey on “Starter Stories”

September 30, 2021

written by Sam Waterson

Founder of Enrollify Zach Busekrus hosts “Starter Stories” a podcast series telling the stories of founders of leading higher education consulting and professional services. Zach invited Rick Bailey to give the backstage story on the start of RHB. Following is the transcript or you can listen here. Rick Bailey: In the book, was a question.…Read more

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