Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Looking back to move forward.

March 12, 2020

written by Rick Bailey

You may remember academic year 2008-09. If you worked in higher education then, you may recall that enrollment was gaining ground, money seemed abundant, recruitment and capital campaigns were robust, life was pretty good on campus. We were listening to concerns about a housing bubble bursting and watched banks begin to crumble. The more we…Read more

Reality Gone Virtual: Shifting Campus Events in Uncertain Times

March 10, 2020

written by Megan Miller

As fears of coronavirus dominate the news cycle, universities across the country are forced to contend with many questions on how to operate in the face of a major public health event. Schools are opting to hold classes online, cancel activities, and otherwise limit large gatherings. But at the same time, those of us in…Read more

Texting in Admissions with Technolutions Slate

February 10, 2020

written by Megan Miller

If you’ve been in the world of enrollment management for more than, well, about five minutes, you’re probably aware that texting is a key communications platform for prospective students. It’s also the channel that universities tend to be the least-confident about using for engagement, as enrollment and marketing teams try to determine how and when…Read more

Unpacking the Campus Visit (Part I)

written by Jaci McGrew

A few things you should know before you read this: I began my career in enrollment management as a visit and event coordinator. Those events were critical to the success of our efforts and I was put in charge because I’m…let’s just say details matter to me. A lot. I’m observant and I’ve learned over…Read more

Bringing Clarity to Higher Education Brand Architecture

November 7, 2019

written by Rob Zinkan

During presentations about brand architecture, I often pose a couple of questions to attendees. How many aspire for their institution to be a branded house (leveraging a single master brand or parent brand across an entire organization and the organization’s multiple offerings)? Nearly every hand goes up. Next, how many of their institutions actually operate…Read more

The Case For and Against Generalization in Higher Ed Marketing

October 26, 2019

written by Sam Waterson

For much of my early career, I was engaged by clients to research and consult on the best way to communicate with millennials. Typically, this meant identifying a set of characteristics and preferences that afforded our clients the opportunity to better communicate with this target audience. It started with Neil Howe’s Millennials Rising, and then…Read more

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