Insights

Articulating your market position and influencing your brand are sequential and separate efforts. In our work in higher ed, we see positioning (even used correctly) mistaken for “branding” all the time. Securing your market position in order to affect brand perception is the right sequence. But let’s be clear: these are not the same. Modifying…Read more

Picture this dream scenario: You have a bright, talented and hungry first-year admissions tour guide you already know you want on your enrollment team when they graduate. Today, that student comes to you and asks, “What courses can I take over the next four years to help me help my alma mater when you hire…Read more

The process of launching your Slate database can be an intimidating one, but it doesn’t have to be. Having completed hundreds of implementations with institutions of all types, the RHB team has developed a pre-flight checklist and identified best practices for both first-time implementations and ongoing cycle prep to help you navigate your start with…Read more

It’s budget-building season and questions abound. Three RHB team members, Dr. Amanda Sale, senior enrollment management consultant, Ken Anselment, vice president for enrollment management, and Dr. Rob Zinkan, vice president for marketing leadership, draw on their extensive higher education experience to provide some helpful tips as you make the difficult decisions that will set the…Read more

Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional…Read more

On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. ·  ·  · Transcript Rob Zinkan So pleased to…Read more