Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Imagine Voraciously: A Brief Excerpt

June 9, 2021

written by Rick Bailey

Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more

Your Board Has Marketing Questions, You Have Answers

April 27, 2021

written by Rob Zinkan

Ready for your board meeting? Part 3 of 3 “How much are we spending on billboards?” “What does this really mean?” “What’s going on with all the alternate football helmet designs?” These questions are among many marketing-related ones that I’ve heard over the years from trustees in my work as a senior administrator and now…Read more

How to Have Tough Conversations with Your Board

written by Rick Bailey

Ready for your board meeting? Part 1 of 3 Examine the vitae of most everyone at RHB and you’ll discover that we share the experiences of being practitioners on campuses around the country prior to coming to RHB. We’re fortunate to be able to counsel from having walked in your shoes—or at least your colleague’s.…Read more

Relationships, People! Focusing on Personal Relationships Yields Revenue

April 14, 2021

written by Rick Bailey

Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more

Ship Metaphors and Storytelling With Your Board

written by Ken Anselment

Ready for your board meeting? Part 2 of 3 I’ve been having this recurring dream. I’ve just clicked the red “Leave Meeting” button, which teleports me from a call with our predictive modeling consultant (whose predictions in a dataset without precedent have all the solidity of a cumulus cloud), and drops me into the Excel…Read more

From the Rise of the CMO to the Reach of the CMO

February 15, 2021

written by Rob Zinkan

The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.

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