When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
What Marketing Organizations Can Learn from Advancement
August 26, 2020
When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more
Normal
August 19, 2020
“When we get back to Normal…” I recently saw someone flail their hands in front of their mouths after saying those words, as if trying to grasp the utterance out of the air before it could land in our midst, flaunting its elusiveness. That little moment illustrated for me the larger reality of This Moment.…Read more
Winning Through Customer Experience: How to Create Successful Campus Visits (With or Without the Campus)
October 4, 2017
A prospective student’s visit to campus (particularly when accompanied by family and friends) has long been the indicator of ultimate engagement. Campus visitors yield at substantially higher rates than those who do not visit. Most of our clients report yield rates of admitted students who have visited at more than twice the rate of the…Read more
Five Things to Think About as You Hit the Road This Fall
August 30, 2017
With fall more or less upon us, it’s time to consider your strategy for recruitment this year. You’ve likely spent some time assessing what you did last year, namely: what worked? What didn’t? You’ve also likely gone through the obvious considerations, the things you must always be mindful of, like: make sure you’re in touch…Read more
Here’s What the Marketing Department on Your Campus Should Look Like
July 11, 2017
One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more
What Makes a Great Board Meeting: A Trustee’s Reflection
December 2, 2016
Tammy Bailey, Co-founder and Chief Financial Officer at RHB, and also Vice Chair of the Board of Trustees for her alma mater, sat down with us to address the relationship between the board of trustees and marketers at an institution. Her perspective is particularly helpful in that, not only does she understand the marketing of…Read more