Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Winning through customer experience: how to create successful campus visits (with or without the campus).

October 4, 2017

written by Rick Bailey

A prospective student’s visit to campus (particularly when accompanied by family and friends) has long been the indicator of ultimate engagement. Campus visitors yield at substantially higher rates than those who do not visit. Most of our clients report yield rates of admitted students who have visited at more than twice the rate of the…Read more

Five things to think about as you hit the road this fall.

August 30, 2017

written by Sam Waterson

With fall more or less upon us, it’s time to consider your strategy for recruitment this year. You’ve likely spent some time assessing what you did last year, namely: what worked? What didn’t? You’ve also likely gone through the obvious considerations, the things you must always be mindful of, like: make sure you’re in touch…Read more

Here’s what the marketing department on your campus should look like.

July 11, 2017

written by Rick Bailey

One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more

What makes a great board meeting: A trustee’s reflection.

December 2, 2016

written by Sam Waterson

Tammy Bailey, Co-founder and Chief Financial Officer at RHB, and also Vice Chair of the Board of Trustees for her alma mater, sat down with us to address the relationship between the board of trustees and marketers at an institution. Her perspective is particularly helpful in that, not only does she understand the marketing of…Read more

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