When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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The Role of Empathy in Campaign Design

May 13, 2019

written by Rick Bailey

While listening to Holly Morris, Director of School Incubation of the Washington State Charter School Association, speak about design thinking at the recent UCDA Design Summit in Savannah, my mind zeroed in on her comments about giving priority to empathy. She was reminding the roomful of designers that before offering solutions, we need to understand…Read more

The truth about focus groups in higher education.

September 28, 2017

written by Rick Bailey

Focus groups have been a long-standing favorite in higher ed marketing as a means of acquiring valuable qualitative data that may help solve a marketing challenge. So it’s no surprise that, early on in our history as higher ed marketers, RHB employed focus groups as a go-to means of collecting in-depth marketing data about significant…Read more

Designing Touchpoints: How creating exceptional experiences influences higher ed.

March 15, 2017

written by Rick Bailey

This week I had the privilege of returning to the classroom to teach again at Notre Dame. Dr. Elizabeth Moore, my colleague in the marketing department of the Mendoza College of Business for many years, occasionally invites me back to speak in her classes. Interacting with bright future marketers lifts my spirits. I love hearing…Read more

A Conversational Approach to Your Academic Offerings

February 20, 2017

written by Kirk Donlan

Prospective students have questions about college. Lots of them. And they want to know all sorts of great and wonderful things about your institution. But they aren’t likely to come right out and ask you. Research from Ruffalo Noel Levitz shows that most prospective students are hesitant to ask anyone from your admissions team a…Read more

The 2016 Survey of Independent College Presidents Executive Summary

January 11, 2017

written by Rick Bailey

When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more

Risk-taking and truth-telling: Take-aways from the 2017 CIC Presidents Institute

January 10, 2017

written by Rick Bailey

This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more

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