Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Getting Real About Population Decline, Part 2

August 20, 2019

written by Rick Bailey

A few weeks ago we posted an insight about the projections for high school graduation population decline inspired by Nathan Grawe’s book, Demographics and the Demand for Higher Education. By the way, Nathan, thanks for the work you did on that tome. It’s been helpful and terrifying, and we’re grateful for the thoughtful analysis you’ve…Read more

Getting Real About Population Decline

July 15, 2019

written by Rick Bailey

You’ve likely read Nathan Grawe’s Demographics and the Demand for Higher Education (Johns Hopkins University Press, 2018). If you’re an RHB client and part of the RHB book club, you should have read your copy by now. You perhaps have lost a few nights’ sleep over the data he presents. For some, the reality of…Read more

Decoding the Enrollment Marketing Budget

June 25, 2019

written by Sam Waterson

Most enrollment leaders struggle with precision when planning an enrollment marketing budget. The marketing cost to acquire a particular class is indeed calculable, but only if the institution is prepared to measure individual marketing initiatives. And while there may be a great deal of certainty about the divisional budget as a whole, when it comes…Read more

The Role of Empathy in Campaign Design

May 13, 2019

written by Rick Bailey

While listening to Holly Morris, Director of School Incubation of the Washington State Charter School Association, speak about design thinking at the recent UCDA Design Summit in Savannah, my mind zeroed in on her comments about giving priority to empathy. She was reminding the roomful of designers that before offering solutions, we need to understand…Read more

The truth about focus groups in higher education.

September 28, 2017

written by Rick Bailey

Focus groups have been a long-standing favorite in higher ed marketing as a means of acquiring valuable qualitative data that may help solve a marketing challenge. So it’s no surprise that, early on in our history as higher ed marketers, RHB employed focus groups as a go-to means of collecting in-depth marketing data about significant…Read more

Designing Touchpoints: How creating exceptional experiences influences higher ed.

March 15, 2017

written by Rick Bailey

This week I had the privilege of returning to the classroom to teach again at Notre Dame. Dr. Elizabeth Moore, my colleague in the marketing department of the Mendoza College of Business for many years, occasionally invites me back to speak in her classes. Interacting with bright future marketers lifts my spirits. I love hearing…Read more

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