Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Connecting the Human, the Felt and the Humane in Marketing and Anthropology

November 1, 2022

written by Aimee Hosemann

This November, I will be back amongst the anthropologists at the American Anthropological Association meetings in Seattle. This will be the first academic paper I have given in years. My contact with the academic research side has been peripheral since I joined RHB in January 2020. I am presenting a paper co-written with Dr. Rob…Read more

Are You Ready to Bring Your Search In House?

October 12, 2022

written by Alex Williams

(You may be more ready than you think.) At this year’s NACAC conference in Houston, we were delighted to see so many of our old and new friends in person in ways we have not been able to do so since—well, you know. While last year’s event in Seattle gave us a taste of what…Read more

Horizons

September 25, 2022

written by Alex Williams

Just a few weeks ago I had the wonderful opportunity to spend a number of uninterrupted days at the beach with my family. The beach is my favorite spot; it’s always just what I need to disconnect and recharge.  During my time there, in between the boogie boards and boardwalk fries, I found myself in…Read more

Design Thinking for Higher Ed

August 10, 2022

written by Rick Bailey

You may be too tired these days to think about innovation or new ideas. You may be exhausted from the upheaval of life in the past three years. You may be overworked because your colleagues have taken flight in the Great Resignation. You may be tired from trying to find and recruit their replacements. You…Read more

Your Institution Fits Inside a Circle (of Influence)

July 18, 2022

written by Aimee Hosemann

One of our favorite services at RHB is Circles of Influence (there’s more background here and here). We love talking to students and the people who influence their college journeys as we look for alignment or gaps between the student experience and marketing messaging. We use our analyses of the conversations we hear to provide…Read more

Imagine Voraciously: A Brief Excerpt

June 9, 2021

written by Rick Bailey

Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more

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