When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
February 20, 2017
Prospective students have questions about college. Lots of them. And they want to know all sorts of great and wonderful things about your institution. But they aren’t likely to come right out and ask you. Research from Ruffalo Noel Levitz shows that most prospective students are hesitant to ask anyone from your admissions team a…Read more
January 11, 2017
When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more
January 10, 2017
This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more
October 25, 2016
There seems to be an assumed equivalence between the number of academic programs an institution offers and the breadth of opportunities that a student who attends will have. For this to be true, you’d have to be convinced that a given major can only provide a student with a small number of career paths to…Read more
Presidents as Entrepreneurs: How the New Higher Ed Environment Has Transformed Leadership Skill Sets
September 20, 2016
We are living in a new age for American higher ed. Maybe a new era. A future history will tell us the results of this remarkable period of re-invention, re-articulation and re-negotiation of missions and purposes. In his new book Breakpoint: The Changing Marketplace for Higher Education, Jon McGee, Vice President for Planning and Public Affairs at…Read more
Finding Your One Place in the Universe: Why Being an “Only” Makes Life Better For You and Your University
September 12, 2016
When donors and prospective students (and their families)—your sources of income—have more than 5,000 colleges and universities from which to choose to support or attend, they need help finding the right fit. They’re asking: To whom shall I entrust my gift? Which school will provide me with the best future? Helping these important audiences find…Read more