Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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The Next Best Thing

April 21, 2020

written by Rick Bailey

I’m guessing you don’t need one more person telling you how to manage through the COVID-19 pandemic or the economic downturn. I’m also guessing you’re close to your wit’s end wondering exactly what to do right now. The unknowns may be keeping you up at night. The knowns may be upsetting your stomach. My inbox…Read more

Commencement in the Time of Pandemic

April 20, 2020

written by Aimee Hosemann

There’s been a lot of discussion about postponing commencements ceremonies or moving them online during the current pandemic. The need for rites of passage is a real one, one all humans have. And, really, our campuses need them, too. The need for communal activities marking important moments doesn’t stop even when we have to remain separated. We might even need them more than ever.

Four Tests You’re Taking Right Now

April 14, 2020

written by Rick Bailey

Talk about tests seems to be overtaking our conversations: the availability of COVID-19 tests, the time it takes to read them, the delivery options (drive-thru!) and the accuracy of the results. In higher ed, we’re talking about the value of standardized testing, the delay of testing and the consideration of optional submission of scores for…Read more

Looking Back to Move Forward

March 12, 2020

written by Rick Bailey

You may remember academic year 2008-09. If you worked in higher education then, you may recall that enrollment was gaining ground, money seemed abundant, recruitment and capital campaigns were robust, life was pretty good on campus. We were listening to concerns about a housing bubble bursting and watched banks begin to crumble. The more we…Read more

Thinking Anthropologically About Faculty, Brand and Marketing

March 3, 2020

written by Aimee Hosemann

Anthropologists can drive people crazy (I’ll be telling you more about why an anthropologist is working at RHB soon!). People will ask us a question they imagine has a straightforward answer, and then we respond, “Well, it depends…” We respond that way because it’s true. It does depend. For my first Insight, I’m tackling something…Read more

Designing for Trust in Higher Ed

February 10, 2020

written by Alisa Chambers

If I asked you which brands you trust, and why, what would you say? Has your family just always used that toothpaste? Did a suitcase brand’s in-flight magazine ad speak to the kind of traveler you are—or would like to be? Just how do you decide when a brand is worth not just your money,…Read more

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