When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
A Conversation on Strategic Planning and the Future of the CMO Role
July 21, 2023
RHB vice president for marketing leadership Rob Zinkan recently joined the Higher Ed Demand Gen Podcast hosted by Shiro Hatori. Rob and Shiro discuss RHB’s research on strategic planning and explore how the CMO role can continue to evolve in higher education. Take a listen to Episode 55. The transcript is below · · ·…Read more
The Missing Element in CMO Position Descriptions and Roles
June 27, 2023
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Nearly every position description for a vice president for advancement or chief advancement officer includes some reference to building a culture of philanthropy. No equivalent exists for marketing. As a result of this void, higher education marketing matures at…Read more
What a Customer Experience Manager Does (and Why You Need One on Your Campus)
May 23, 2023
Over the course of my first year here at RHB, I have been going through our vast library of Insights articles to tap into the best thinking of my RHB colleagues over the three decades (and more) that RHB has been providing expert counsel to our clients. The article below strikes me as particularly evergreen,…Read more
Centralization Is Not the Objective: Marketing Organizational Structure Should Follow Strategy
March 15, 2023
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “We’re so decentralized.” In my organizational design work for higher ed marketing and communications, I often hear this lament from leaders describing their current structure. The refrain, which is not exclusive to large institutions, implies that a centralized—or significantly…Read more
Relationship-Building and the Intersection of Enrollment, Marketing and Technology
February 1, 2023
RHB Vice President for Enrollment Management Ken Anselment, Vice President for Client Technology Erin Gore, Senior Vice President for Relationship Development Alex Williams and Vice President for Marketing Leadership Rob Zinkan recently led a webinar as part of the Leading Edge Thinking in Higher Education Series from Bay Path University’s Center for Higher Education Leadership…Read more
Overcoming the Fear of Search
October 31, 2022
It is officially spooky season, y’all. As we continue our series about bringing search in-house, let’s take a moment to talk about the elephant (or ghost) in the room: the fear of bringing search in-house … and how it might actually look on the other side. As a senior consultant at RHB, one of my…Read more