When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Don’t Underestimate Incrementalism, Even During COVID

October 2, 2020

written by Rob Zinkan

Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.

What Marketing Organizations Can Learn from Advancement

August 26, 2020

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

A Conversation on the Future of Higher Ed Marketing

July 27, 2020

written by Rob Zinkan

RHB vice president Rob Zinkan joined the Enrollify Podcast recently for a wide-ranging conversation, covering topics such as the implications of the pandemic on marketing department structures and budgets. A transcript of the episode is below. ·  ·  · Transcript: Zach Busekrus: Hello, and welcome to the Enrollify Podcast. My name is Zach Busekrus, and…Read more

What Does Your Org Chart Say About Your Marketing Organization?

June 29, 2020

written by Rob Zinkan

I’ve seen a lot of org charts. At RHB, we have the privilege of working with colleges and universities to help them maximize the effectiveness and efficiency of their marketing function. As part of a recent marketing and communications organizational assessment for a large academic college at a public research university, we conducted a competitive…Read more

What COVID-19 Can Do for Us

May 20, 2020

written by Aimee Hosemann

We collected snippets of our own perspectives, rather than write from a single point of view. Our collective ability to see from multiple vantage points is one of our strengths. We hope you will be inspired to look deeper to see which ideas, opportunities or new considerations you can unearth and employ at your own campus.

How to Evaluate Your Scenarios for the Future

May 12, 2020

written by Rick Bailey

Almost every client we speak with right now is in the midst of creating, evaluating or focusing on scenarios to describe the path forward when limitations are lifted post-pandemic. Without knowing specific dates, details about anticipated economic recovery or ongoing health-related behavioral guidelines, we’re hearing from campus administrators who are stymied. We’ve been advising that…Read more

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