When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Relationship-Building and the Intersection of Enrollment, Marketing and Technology
February 1, 2023
RHB Vice President for Enrollment Management Ken Anselment, Vice President for Client Technology Erin Gore, Senior Vice President for Relationship Development Alex Williams and Vice President for Marketing Leadership Rob Zinkan recently led a webinar by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share guidance and…Read more
Strategic Planning That’s Truly Strategic
October 20, 2022
Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more
10 Fears Stifling Innovation in Higher Education
October 13, 2022
As Lee Gardner noted in “The Barriers to Innovation” in The Chronicle of Higher Education ( 2019 ), “universities often flounder at innovation because they are not really meant to change.” The notion that institutions are inflexible is disconcerting at best. If innovation is considered impossible, no incentive exists to even imagine change. Nonetheless, outdated approaches and…Read more
A Guide to AMA Higher Ed 2022
In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more
Your Institution Fits Inside a Circle (of Influence)
July 18, 2022
One of our favorite services at RHB is Circles of Influence (there’s more background here and here). We love talking to students and the people who influence their college journeys as we look for alignment or gaps between the student experience and marketing messaging. We use our analyses of the conversations we hear to provide…Read more
Make a Real Statement about Diversity in Tenure-Track Faculty Job Ads
February 17, 2022
Many institutions are ramping up for the spring cycle of faculty hiring. It’s a time of excitement and overwhelm for everyone on all sides of the hiring equation. In a context in which a single tenure-track job ad can harvest 400 or more applicant packages, institutions are asking for greater volume in application materials as…Read more