Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Co-Founder and Principal Rick Bailey on “Starter Stories”

September 30, 2021

written by Sam Waterson

Founder of Enrollify Zach Busekrus hosts “Starter Stories” a podcast series telling the stories of founders of leading higher education consulting and professional services. Zach invited Rick Bailey to give the backstage story on the start of RHB. Following is the transcript or you can listen here. Rick Bailey: In the book, was a question.…Read more

Imagine Voraciously Webinar Transcript

August 25, 2021

written by Rick Bailey

Rick Bailey was recently invited to lead a webinar about his recent book, Imagine Voraciously, by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, Rick highlights some of the takeaways from the book and offers insights to encourage your own voracious imagining. You can watch the recording here.…Read more

How to Diagnose and Soothe Strategic Planning Fears

written by Rick Bailey

The study of 108 strategic plans that my colleagues Drs. Aimee Hosemann and Rob Zinkan conducted this year couldn’t be more timely. Their review of plans from public and private colleges and universities representing all 50 states occurred during one of the most disruptive years in world history, and certainly one of the most pivotal…Read more

Imagine Voraciously: A Brief Excerpt

June 9, 2021

written by Rick Bailey

Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more

Your Board Has Marketing Questions, You Have Answers

April 27, 2021

written by Rob Zinkan

Ready for your board meeting? Part 3 of 3 “How much are we spending on billboards?” “What does this really mean?” “What’s going on with all the alternate football helmet designs?” These questions are among many marketing-related ones that I’ve heard over the years from trustees in my work as a senior administrator and now…Read more

How to Have Tough Conversations with Your Board

written by Rick Bailey

Ready for your board meeting? Part 1 of 3 Examine the vitae of most everyone at RHB and you’ll discover that we share the experiences of being practitioners on campuses around the country prior to coming to RHB. We’re fortunate to be able to counsel from having walked in your shoes—or at least your colleague’s.…Read more

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