When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
August 25, 2021
Rick Bailey was recently invited to lead a webinar about his recent book, Imagine Voraciously, by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, Rick highlights some of the takeaways from the book and offers insights to encourage your own voracious imagining. You can watch the recording here.…Read more
The study of 108 strategic plans that my colleagues Drs. Aimee Hosemann and Rob Zinkan conducted this year couldn’t be more timely. Their review of plans from public and private colleges and universities representing all 50 states occurred during one of the most disruptive years in world history, and certainly one of the most pivotal…Read more
June 9, 2021
Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more
April 27, 2021
Ready for your board meeting? Part 3 of 3 “How much are we spending on billboards?” “What does this really mean?” “What’s going on with all the alternate football helmet designs?” These questions are among many marketing-related ones that I’ve heard over the years from trustees in my work as a senior administrator and now…Read more
Ready for your board meeting? Part 1 of 3 Examine the vitae of most everyone at RHB and you’ll discover that we share the experiences of being practitioners on campuses around the country prior to coming to RHB. We’re fortunate to be able to counsel from having walked in your shoes—or at least your colleague’s.…Read more
April 14, 2021
Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more