Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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If I had a few minutes with your board…

January 30, 2019

written by Rick Bailey

Securing an excellent relationship with your board may be the most valuable investment you can make. Of course, relationships with major donors may yield worthy substantial results, yet developing shared understandings with board members will advance the institution toward a successful future. We are called upon from time to time to present to trustees about…Read more

Common obstacles higher education must work around

written by Rick Bailey

One of the benefits of consulting is the opportunity to see patterns among a cross section of the industry. Higher education shares common opportunities and obstacles across the spectrum of institutions: public/private; two-year/four-year; liberal arts/vocational; colleges/universities and the like. I heard Howard Gardner, the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of…Read more

Takeaways from the 2019 CIC Presidents Institute

January 10, 2019

written by Rick Bailey

Like every good learning experience, I walked away with questions. Here we are at the start of 2019. IMHO, 2018 passed entirely too quickly. Still, it’s great to have yet another opportunity to celebrate a fresh start. Assuming you are reading this on a college campus, you may celebrate “new year’s” more significantly on July…Read more

Place Branding in Higher Education

July 10, 2018

written by Rick Bailey

Leveraging your location may be your most important strategy toward growth. At the risk of broken-recordism, you are likely familiar with the four (or five) Ps of the marketing model: product, price, place and promotion (some add people and still others add position, though I believe position is informed by all the others). Whether you…Read more

Your Party Is Not Your Brand

April 30, 2018

written by Rick Bailey

Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more

Translating Customer Experience to Meaningful Marketing: The Value of Interpretation

March 27, 2018

written by Sam Waterson

This is part three of series of insights that aims to articulate when an institution should judiciously consider an outside expert. You can read the introduction here and pieces that outline the value of objectivity and broad perspective here and here. Customer experience (CX) as a discipline takes two primary forms for our enrollment clients.…Read more

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