When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Strategic Planning: Leading With Authenticity and Strategy

April 20, 2023

written by Aimee Hosemann

What’s the difference between visionary and hallucinatory leadership during a strategic planning process? How can a leader best incorporate their own goals and ambitions for their institution with the vision other community members have—and with reality? In a webinar on April 12, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I discussed eight…Read more

Relationship-Building and the Intersection of Enrollment, Marketing and Technology

February 1, 2023

written by Rob Zinkan

RHB Vice President for Enrollment Management Ken Anselment, Vice President for Client Technology Erin Gore, Senior Vice President for Relationship Development Alex Williams and Vice President for Marketing Leadership Rob Zinkan recently led a webinar by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share guidance and…Read more

Strategic Planning That’s Truly Strategic

October 20, 2022

written by Aimee Hosemann

Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more

10 Fears Stifling Innovation in Higher Education

October 13, 2022

written by Rick Bailey

As Lee Gardner noted in “The Barriers to Innovation” in The Chronicle of Higher Education ( 2019 ), “universities often flounder at innovation because they are not really meant to change.” The notion that institutions are inflexible is disconcerting at best. If innovation is considered impossible, no incentive exists to even imagine change. Nonetheless, outdated approaches and…Read more

A Guide to AMA Higher Ed 2022

written by Rob Zinkan

In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more

Your Institution Fits Inside a Circle (of Influence)

July 18, 2022

written by Aimee Hosemann

One of our favorite services at RHB is Circles of Influence (there’s more background here and here). We love talking to students and the people who influence their college journeys as we look for alignment or gaps between the student experience and marketing messaging. We use our analyses of the conversations we hear to provide…Read more

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