Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Getting Real About Population Decline, Part 2

August 20, 2019

written by Rick Bailey

A few weeks ago we posted an insight about the projections for high school graduation population decline inspired by Nathan Grawe’s book, Demographics and the Demand for Higher Education. By the way, Nathan, thanks for the work you did on that tome. It’s been helpful and terrifying, and we’re grateful for the thoughtful analysis you’ve…Read more

The Language of Higher Ed Marketing

August 1, 2019

written by Rob Zinkan

The more consistency we can bring to our sector’s vocabulary, the better served we all are, including our colleagues.

Beyond the Brand: The Marketing Department of the Future

written by Rob Zinkan

Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.

Getting Real About Population Decline

July 15, 2019

written by Rick Bailey

You’ve likely read Nathan Grawe’s Demographics and the Demand for Higher Education (Johns Hopkins University Press, 2018). If you’re an RHB client and part of the RHB book club, you should have read your copy by now. You perhaps have lost a few nights’ sleep over the data he presents. For some, the reality of…Read more

Reconciling “the Numbers” and Market Positioning Progress

May 17, 2019

written by Sam Waterson

For most institutions, May represents early returns, to say nothing of frantic or disciplined refreshing of reports to reveal the evidence of the size and shape of the class that may be on campus in the fall. “How are the numbers?” memes abound, making light of the fact that “the numbers” to most only mean…Read more

How to Get Criminals to Seek a Side Door

May 14, 2019

written by Rick Bailey

I vowed I’d not write about Varsity Blues, but this thought keeps nagging me and I feel a little guilt for not pointing it out to you. You might not have a greedy coach or a side door into your admissions office, but here’s the horrifying part you played in the VB debacle. Granted, VB…Read more

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