Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Place Branding in Higher Education

July 10, 2018

written by Rick Bailey

Leveraging your location may be your most important strategy toward growth. At the risk of broken-recordism, you are likely familiar with the four (or five) Ps of the marketing model: product, price, place and promotion (some add people and still others add position, though I believe position is informed by all the others). Whether you…Read more

Your Party Is Not Your Brand

April 30, 2018

written by Rick Bailey

Celebrating marketing and promotional efforts is a rather new phenomenon on college and university campuses. Higher ed has come a long way (at least for those of us in marketing) in adopting the practicality of well-executed marketing efforts. We still see many signs of reticence to jump on board the marketing train, particularly from the…Read more

Translating Customer Experience to Meaningful Marketing: The Value of Interpretation

March 27, 2018

written by Sam Waterson

This is part three of series of insights that aims to articulate when an institution should judiciously consider an outside expert. You can read the introduction here and pieces that outline the value of objectivity and broad perspective here and here. Customer experience (CX) as a discipline takes two primary forms for our enrollment clients.…Read more

Knowledge is power, but power can be knowledge, too

March 5, 2018

written by Amy Mallory-Kani

Traditionally, colleges and universities have communicated with prospects by illustrating that they offer something powerful that can quite literally change the course of your life. And that “something” is knowledge, expertise and the ability to apply those elements to careers, graduate study or to life more generally. Put differently, colleges and universities often (rightly) believe that they empower students to think, create or act in ways that they may have never imagined. But what happens if students are already empowered?…Read more

Aligning Position, Product, Delivery, and Message: Are You Student-Ready?

January 30, 2018

written by Amy Mallory-Kani

It has become commonplace to discuss whether prospective students are “college-ready,” especially in terms of academic preparation. But, are American colleges today “student-ready,” that is, prepared to meet the academic and social needs of rapidly changing demographics ? Prospective students and parents expect to see institutions promoting their “academic excellence.”  But what, exactly, does this mean? Terms like these, while they look good on paper, are empty of content. That is, they fail to fully articulate a differentiated market position (and they do little to address the specifics of student-learning)…Read more

The Best Recipe for Success in Higher Ed: Equal Parts Resilience and Innovation

January 24, 2018

written by Rick Bailey

Can your institution hang on for seven more years? Most-if any-growth will occur because you are offering something more than what you are doing now. The alternatives: you might consider what it could mean NOT to grow or what it might mean to get smaller in ways that allow you to improve quality in some way or shape your incoming class differently. If you are not planning in ways that match the reality of population shifts, you are not planning well…Read More

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