Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

  • Filter By Type:

  • Filter By Topic:

  • Filter By Author:

Unpacking the Campus Visit (Part I)

February 10, 2020

written by Jaci McGrew

A few things you should know before you read this: I began my career in enrollment management as a visit and event coordinator. Those events were critical to the success of our efforts and I was put in charge because I’m…let’s just say details matter to me. A lot. I’m observant and I’ve learned over…Read more

Alumni Engagement and Marketing: Innovating New Org Structures

January 23, 2020

written by Rob Zinkan

A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.

Getting Real About Population Decline, Part 2

August 20, 2019

written by Rick Bailey

A few weeks ago we posted an insight about the projections for high school graduation population decline inspired by Nathan Grawe’s book, Demographics and the Demand for Higher Education. By the way, Nathan, thanks for the work you did on that tome. It’s been helpful and terrifying, and we’re grateful for the thoughtful analysis you’ve…Read more

The Language of Higher Ed Marketing

August 1, 2019

written by Rob Zinkan

The more consistency we can bring to our sector’s vocabulary, the better served we all are, including our colleagues.

Beyond the Brand: The Marketing Department of the Future

written by Rob Zinkan

Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.

Getting Real About Population Decline

July 15, 2019

written by Rick Bailey

You’ve likely read Nathan Grawe’s Demographics and the Demand for Higher Education (Johns Hopkins University Press, 2018). If you’re an RHB client and part of the RHB book club, you should have read your copy by now. You perhaps have lost a few nights’ sleep over the data he presents. For some, the reality of…Read more

Page 1 of 6