When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
Relationships, People! Focusing on Personal Relationships Yields Revenue
April 14, 2021
Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more
What’s Your Next Big Thing? A Conversation with Higher Ed Marketing Guru Rick Bailey
August 6, 2020
RHB founder and principal Rick Bailey appeared on the IngenioUs podcast with host Dr. Melissa Morriss-Olson, provost emerita of Bay Path University, on July 27, 2020. · · · Transcript: Announcer: Hello and welcome to IngenioUs, the podcast where we talk about higher education, innovative practice and leading-edge thinking. Your host is Dr. Melissa Morriss-Olson.…Read more
A Conversation on the Future of Higher Ed Marketing
July 27, 2020
RHB vice president Rob Zinkan joined the Enrollify Podcast recently for a wide-ranging conversation, covering topics such as the implications of the pandemic on marketing department structures and budgets. A transcript of the episode is below. · · · Transcript: Zach Busekrus: Hello, and welcome to the Enrollify Podcast. My name is Zach Busekrus, and…Read more
A Renewed Focus and a Moment of Truth for MarComm Teams
April 27, 2020
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19—is marketing at your institution output-oriented or outcomes-oriented?
Unpacking the Campus Visit (Part I)
February 10, 2020
A few things you should know before you read this: I began my career in enrollment management as a visit and event coordinator. Those events were critical to the success of our efforts and I was put in charge because I’m…let’s just say details matter to me. A lot. I’m observant and I’ve learned over…Read more
Alumni Engagement and Marketing: Innovating New Org Structures
January 23, 2020
A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.