Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Don’t Underestimate Incrementalism, Even During COVID

October 2, 2020

written by Rob Zinkan

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author.   “Our university has been around for 150-plus years, but that doesn’t mean we’re immune to these threats.”   This comment, reflecting a tenor of the times, came from a discussion with a vice president for marketing…Read more

What Marketing Organizations Can Learn from Advancement

August 26, 2020

written by Rob Zinkan

When helping an institution answer critical questions about marketing structure and staffing as part of an organizational assessment, I often think back to my time as a unit-level chief development officer early in my career. Please join me for a brief trip down memory lane to explain. I recall that formative experience well, because it was…Read more

What’s Your Next Big Thing? A Conversation with Higher Ed Marketing Guru Rick Bailey

August 6, 2020

written by Rick Bailey

RHB founder and principal Rick Bailey appeared on the IngenioUs podcast with host Dr. Melissa Morriss-Olson, provost emerita of Bay Path University, on July 27, 2020. ·  ·  · Transcript: Announcer: Hello and welcome to IngenioUs, the podcast where we talk about higher education, innovative practice and leading-edge thinking. Your host is Dr. Melissa Morriss-Olson.…Read more

Four Ways to Think About Trimming Your Budget

written by Rick Bailey

For a period of years, I sported a combover. I was resistant to losing those strands that separated me from baldness. One day, as soon as I sat down in the chair, the stylist grabbed a fistful of long hairs flowing from the right side of my scalp and made two quick scissor snips. It…Read more

What Does “Diversity” Mean?

written by Aimee Hosemann

This is a rough time to be in higher education or working alongside it, which means it is also the right time to keep doing the work. I am going to reflect on “diversity,” a word that covers a potentially massively large territory. All of that space may not be under your purview depending on…Read more

What Does Your Org Chart Say About Your Marketing Organization?

June 29, 2020

written by Rob Zinkan

I’ve seen a lot of org charts. At RHB, we have the privilege of working with colleges and universities to help them maximize the effectiveness and efficiency of their marketing function. As part of a recent marketing and communications organizational assessment for a large academic college at a public research university, we conducted a competitive…Read more

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