Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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If I had a few minutes with your board…

January 30, 2019

written by Rick Bailey

Securing an excellent relationship with your board may be the most valuable investment you can make. Of course, relationships with major donors may yield worthy substantial results, yet developing shared understandings with board members will advance the institution toward a successful future. We are called upon from time to time to present to trustees about…Read more

Common Obstacles Higher Education Must Work Around

written by Rick Bailey

One of the benefits of consulting is the opportunity to see patterns among a cross section of the industry. Higher education shares common opportunities and obstacles across the spectrum of institutions: public/private; two-year/four-year; liberal arts/vocational; colleges/universities and the like. I heard Howard Gardner, the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of…Read more

Takeaways from the 2019 CIC Presidents Institute

January 10, 2019

written by Rick Bailey

Like every good learning experience, I walked away with questions. Here we are at the start of 2019. IMHO, 2018 passed entirely too quickly. Still, it’s great to have yet another opportunity to celebrate a fresh start. Assuming you are reading this on a college campus, you may celebrate “new year’s” more significantly on July…Read more

Resistance to Marketing in Higher Ed: The Faculty Perspective

July 23, 2018

written by Amy Mallory-Kani

In a recent Chronicle article about the “crisis” of higher education, Lisa Schoenbach wrote that “the days are gone when scholars and teachers could afford to work in ignorance of or disdain for their universities’ decisions about budgets, outreach and lobbying. We need to understand the interrelations between the life of the mind and the…Read more

CRM as Technology and Strategy: A Core Value of Student Success

June 11, 2018

written by Amy Mallory-Kani

A few months ago, the Chronicle highlighted recent efforts by the University of Maine to centralize its processes and programs through an initiative called “One University.” This initiative not only creates system-wide efficiencies, but also breaks down barriers to student success. As Lee Gardner wrote in the piece, “bringing more students into a traditional ecosystem of individual state universities that duplicate the same sorts of programs and resources,” might tentatively improve enrollment, but it could never fix systemic issues relating to student recruitment, persistence and overall satisfaction…Read more

What Your President Expects: Insights for Higher Ed Marketers

April 18, 2018

written by Rick Bailey

As a marketer in the higher ed arena, you have multiple challenges and an array of clients who need (and sometimes demand) your intelligent solutions to keep your institution afloat. It’s your president, however, who likely needs you most. From our research and experience with more than 130 colleges and universities, we offer the following suggestions of what she expects of you…Read more

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