When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Four Ways to Think About Trimming Your Budget

August 6, 2020

written by Rick Bailey

For a period of years, I sported a combover. I was resistant to losing those strands that separated me from baldness. One day, as soon as I sat down in the chair, the stylist grabbed a fistful of long hairs flowing from the right side of my scalp and made two quick scissor snips. It…Read more

What Does “Diversity” Mean?

written by Aimee Hosemann

This is a rough time to be in higher education or working alongside it, which means it is also the right time to keep doing the work. I am going to reflect on “diversity,” a word that covers a potentially massively large territory. All of that space may not be under your purview depending on…Read more

What Does Your Org Chart Say About Your Marketing Organization?

June 29, 2020

written by Rob Zinkan

I’ve seen a lot of org charts. At RHB, we have the privilege of working with colleges and universities to help them maximize the effectiveness and efficiency of their marketing function. As part of a recent marketing and communications organizational assessment for a large academic college at a public research university, we conducted a competitive…Read more

The Next Best Thing

April 21, 2020

written by Rick Bailey

I’m guessing you don’t need one more person telling you how to manage through the COVID-19 pandemic or the economic downturn. I’m also guessing you’re close to your wit’s end wondering exactly what to do right now. The unknowns may be keeping you up at night. The knowns may be upsetting your stomach. My inbox…Read more

Commencement in the Time of Pandemic

April 20, 2020

written by Aimee Hosemann

There’s been a lot of discussion about postponing commencements ceremonies or moving them online during the current pandemic. The need for rites of passage is a real one, one all humans have. And, really, our campuses need them, too. The need for communal activities marking important moments doesn’t stop even when we have to remain separated. We might even need them more than ever.

Thinking Anthropologically About Faculty, Brand and Marketing

March 3, 2020

written by Aimee Hosemann

Anthropologists can drive people crazy (I’ll be telling you more about why an anthropologist is working at RHB soon!). People will ask us a question they imagine has a straightforward answer, and then we respond, “Well, it depends…” We respond that way because it’s true. It does depend. For my first Insight, I’m tackling something…Read more

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