When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
March 8, 2019
The higher ed world was abuzz yesterday because some bad folks decided to hack into three institutions via password resets at the institutional level (Single Sign-On and, via that access to student details, such as applicant information). The students were sent emails offering them a view of their application, including comments, scores, etc.,effectively an inside…Read more
For decades enrollment offices have followed a distinct cycle and workflow. Student search is just one of those tried and true traditions in higher education marketing. I’ve invested the last twelve years in the admission world, both directly from the trenches in admissions and also from the vendor side. For the past seven years, I’ve…Read more
January 30, 2019
Securing an excellent relationship with your board may be the most valuable investment you can make. Of course, relationships with major donors may yield worthy substantial results, yet developing shared understandings with board members will advance the institution toward a successful future. We are called upon from time to time to present to trustees about…Read more
One of the benefits of consulting is the opportunity to see patterns among a cross section of the industry. Higher education shares common opportunities and obstacles across the spectrum of institutions: public/private; two-year/four-year; liberal arts/vocational; colleges/universities and the like. I heard Howard Gardner, the Hobbs Professor of Cognition and Education at Harvard’s Graduate School of…Read more
January 10, 2019
Like every good learning experience, I walked away with questions. Here we are at the start of 2019. IMHO, 2018 passed entirely too quickly. Still, it’s great to have yet another opportunity to celebrate a fresh start. Assuming you are reading this on a college campus, you may celebrate “new year’s” more significantly on July…Read more
November 6, 2018
Customer experience is nothing new, of course, but the idea of managing customer experience has seen increased favor in recent years. Knowing that your brand is built on the impressions you make or have on individuals heightens the importance of their encounters with you. While it’s relatively easy to control the messages you send in…Read more