When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
November 6, 2018
Customer experience is nothing new, of course, but the idea of managing customer experience has seen increased favor in recent years. Knowing that your brand is built on the impressions you make or have on individuals heightens the importance of their encounters with you. While it’s relatively easy to control the messages you send in…Read more
We all know people who refuse to use a map. Their confidence in their sense of direction precludes their need for reference. In their minds, they’ll get there eventually—and the adventure of the journey is part of their fun. A few wrong turns don’t phase them. The strategy of “winging it” works pretty well when…Read more
September 24, 2018
The correlation between a prospective customer’s trust and the personalization of your experience offering shapes behaviors, impressions and outcomes related to exchange. Let’s look at a model* to help us understand its significance for enrollment marketers. On the y axis is trust. Trust, for purposes of this model, is defined as the degree to which…Read more
July 23, 2018
In a recent Chronicle article about the “crisis” of higher education, Lisa Schoenbach wrote that “the days are gone when scholars and teachers could afford to work in ignorance of or disdain for their universities’ decisions about budgets, outreach and lobbying. We need to understand the interrelations between the life of the mind and the…Read more
July 16, 2018
We travel extensively to college campuses around the country to listen to students, faculty, staff and administrators speak about their experiences. During discussions with students, we always ask about how they ended up at x, y or z university and what helped them to make that decision. In a recent session, we heard one student…Read more
June 21, 2018
Technolutions’ Slate Summit is upon us and if it’s your first or fifth time going, it’s sure to be an event full of innovative ideas, excellent networking and many opportunities to take your institution’s instance to the next level. For all of that excitement and opportunity, the Summit can actually be a fairly overwhelming experience…Read more