Insights

Given how this year has played out, you may have forgotten to celebrate the tenth anniversary of the Great Recession. I remember 2010 all too well; it reshaped our business. As traumatic as it seemed at the time, the effects of those dreaded days yielded great benefits in terms of our focus, our fine-tuning and…Read more

A few weeks ago, I wrote about how the disruption of 2020 has forced the development of new capacities, capabilities and constructs in higher ed. I compared the process to learning to write with your secondary hand. It’s difficult to write with your left hand if you’ve been writing with your right hand your entire…Read more

As an industry, higher education has been generally perceived as a huge ship that moved at a very slow pace. Nimbleness wasn’t a word we associated with higher ed; we thought change was nearly impossible. Whether it was processes or people who weighed institutions down, higher ed seemed not to be able to move swiftly.…Read more

I had to throw out an entire pint of fresh raspberries this morning. I was bummed. I love fresh raspberries. But we’d waited too long. We didn’t eat them quickly enough. They responded as raspberries do; they got grey and moldy. I tried to pick out a handful of good ones to no avail. They…Read more

Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.