When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Webinar: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge
November 8, 2023
In 2023, institutions of higher education are talking about and planning for diversity, equity, inclusion and belonging, even in an era of increased scrutiny and challenge to these vital efforts. In RHB’s 2023 round of strategic planning research, we’ve followed up with institutions we met during our 2020 research and examined DEIB language and goals…Read more
Transcript: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge
November 7, 2023
On November 1, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the third installment, Committing to DEIB in a Continuing Climate of Challenge, from a three-installment research report on modern strategic planning. A recording of the webinar is also available. · · · Transcript Rob Zinkan Well…Read more
A Guide to AMA Higher Ed 2023
October 23, 2023
It’s the most wonderful time of the year. Sure, the holidays are fast approaching—too fast actually. Or maybe spooky season or PSL season is your thing. For higher ed marketers, it’s feel-good season because we’ll soon get to be among our people. The AMA Symposium for the Marketing of Higher Education, the largest single gathering…Read more
Fairfield University achieves record growth in applicant pool size and quality in first three years of its RHB engagement
October 20, 2023
In Fall 2019, just months before the onset of the pandemic, Fairfield University engaged with RHB to grow its applicant pool so that it could have more freedom to shape its class with students well-matched with the Connecticut Jesuit institution’s values and priorities. The years that have followed have seen a continual (and unprecedented) rise…Read more
Seattle University, sophomore junior search and communicating to the mind, body and spirit
Seattle University had fallen into the trap that many colleges fall into: trying to appeal to as many students as possible, which had the counterproductive effect of making it less distinguishable from their chief competitors. This, in turn, led to a dip in enrollment from some of its core markets of students in Jesuit and…Read more
Virginia Tech gets granular through senior search
Virginia Tech approached RHB in early 2022 seeking counsel on their existing Slate instance. In addition to a Slate diagnostic, RHB concurrently launched senior search and an applicant experience portal. Through their senior search campaign, Virginia Tech sought to attract a more diverse student population, and to expand enrollment in their Virginia Tech Corps of…Read more