We can help you maximize effectiveness and efficiency of the marketing function
Is your marketing organization optimally set up for success to advance top institutional priorities and drive results for your college or university? We are experts in organization design for higher education marketing and communications. RHB delivers services and strategic counsel that can help your institution maximize the effectiveness and efficiency of the marketing function on campus. The organizational assessment invites an external perspective and comprehensive review of your structure, staffing, systems and spend. You will better understand current capabilities and competencies in relation to your institution’s strategic priorities and aspirations
Organizational assessments can focus on the marketing and communications function across an entire institution, within the central marketing function, or within an individual school, college or division. Assessments can also explore synergy of the marketing function between the central marketing and communications operation and a key campus partner, such as Admissions, Advancement, or Athletics.
The timeline for completion of the organizational assessment depends on the size and specific needs of an institution. Based on those needs, the customized scope of work can also include deliverables such as the development of a marketing dashboard or competitive benchmarking.
An engagement with RHB will provide operational insight and will answer important questions about how a high-performing, outcomes-focused marketing team and operation should be structured, staffed and supported at your institution.
Get to know Rob Zinkan.