We can help you maximize the effectiveness and efficiency of your marketing function
Is your marketing organization optimally set up for success to advance top institutional priorities and drive results for your college or university? We are experts in organizational development for higher education marketing and communications. RHB delivers services and strategic counsel that can help your institution maximize the effectiveness and efficiency of the marketing function on campus.
The organizational assessment invites an external perspective and comprehensive review of your structure, staffing, systems and spend. This review can encompass an entire institution’s marketing and communications efforts, inclusive of the central team and distributed, unit-level marcomm activities.
An engagement with RHB can enable institutional leaders to answer critical questions about how an outcomes-focused, modern marketing and communications team and operation should be structured, staffed and supported at their college or university.
The timeline for completion of the organizational assessment depends on the size and specific needs of an institution. Based on those needs, the customized scope of work can include other deliverables such as competitive benchmarking data. This assessment can also be combined with our related expertise in research, discovery and strategy development.
We are proud to offer the expertise of RHB vice president Dr. Rob Zinkan, who brings over 20 years of experience in higher education administration with senior leadership roles in marketing and advancement.
Get to know Rob Zinkan.
Assistant Vice Chancellor for Marketing, University of Pittsburgh