When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
A Shared Effort, a Stronger Story for Higher Ed: Interdisciplinarity Across MarComm, Advancement and Institutional Planning
July 25, 2025
It’s been energizing to see all the social media posts from people who are committing to telling the story of higher education in new ways. I feel such a sense of togetherness in this work, seeing all the institutional and agency colleagues pulling in the same direction. At the same time, I’ve had some recent…Read more
Looking Closer: RHB’s Annual Summer Reading List
June 23, 2025
Sometimes the most important discoveries happen when we stop rushing and start paying attention. Our summer reading picks this year invite the sort of close looking that the season hopefully allows. From corporate culture to childhood screen time, from leadership paradoxes to unlikely basketball success stories, these books ask us to look more closely at…Read more
What is a Brand Narrative?
March 5, 2025
And why do colleges and universities need them now more than ever? It’s a tale as old as time: a college or university needs to market itself in a way that is compelling to prospective students, authentic to the lived experience on campus, aspirational enough to echo the pillars of the strategic plan and timeless…Read more
Crafting Meaningful and Memorable Experiences for Community College Constituents
September 3, 2024
RHB Vice President for Marketing Leadership Rob Zinkan joined Maya Demishkevich on Enrollify’s The Hidden Gem podcast on August 26 to discuss constituent experiences and the pivotal role those experiences play in creating coherence and supporting an institution’s market position. You can listen to the episode or read the transcript below. · · · Transcript:…Read more
A Meditation on Possibility: RHB’s Annual Summer Reading List
June 6, 2024
What is possible? RHB’s summer reading recommendations derive from a variety of genres and themes. But, they share one feature: a meditation on possibility. What is possible if we have faith, if we imagine, if we fall in love, if we follow a trail through history in pursuit of a life’s story or to solve…Read more
Why—and How—Marketers Should Receive Feedback as a Gift
May 17, 2024
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Spend any time on LinkedIn and you’re sure to encounter a mini-rant from a marketer admonishing nonmarketers to stay in their lane and bemoaning the perceived lack of respect for marketing’s expertise. The post usually contains some version of…Read more