While the uncertainty of the year 2020 brought discomfort and grief, we gained the opportunity to think differently about our systems and our culture. As a former academic advisor, I welcome this challenge to stretch. I bring five years of professional and graduate higher education experience to my role as a Client Success Coordinator with…Read more
Tag: Enrollment Management
Personalize and Streamline Your Slate Communications with Deliver
RHB’s Senior Integration Consultant Megan Miller brings together her Slate expertise and experience as a university communications director to drop some great advice about using Deliver to make sending personalized, streamlined communications that are well received—and about making the process smoother for your whole team. As she says, “The fundamental truth is that we can’t…Read more
Seeking Seamless Modalities: Revisited in 2021
I originally formulated this post in–what will now be described as–better times in many ways. Of course, market forces were present at the time, the very ones that informed my perspective. I had returned from assignments on multiple campuses where the organizing principles were built and duplicated by delivery method. “Online” had its own organization,…Read more
Ten Temptations in Tough Times: 2020 Edition
Given how this year has played out, you may have forgotten to celebrate the tenth anniversary of the Great Recession. I remember 2010 all too well; it reshaped our business. As traumatic as it seemed at the time, the effects of those dreaded days yielded great benefits in terms of our focus, our fine-tuning and…Read more
Higher Ed’s path to a post-post-COVID life
A few weeks ago, I wrote about how the disruption of 2020 has forced the development of new capacities, capabilities and constructs in higher ed. I compared the process to learning to write with your secondary hand. It’s difficult to write with your left hand if you’ve been writing with your right hand your entire…Read more
Becoming Ambidextrous
As an industry, higher education has been generally perceived as a huge ship that moved at a very slow pace. Nimbleness wasn’t a word we associated with higher ed; we thought change was nearly impossible. Whether it was processes or people who weighed institutions down, higher ed seemed not to be able to move swiftly.…Read more
Four Thoughts on Purposeful Change in Higher Education: Lessons from Moldy Raspberries
I had to throw out an entire pint of fresh raspberries this morning. I was bummed. I love fresh raspberries. But we’d waited too long. We didn’t eat them quickly enough. They responded as raspberries do; they got grey and moldy. I tried to pick out a handful of good ones to no avail. They…Read more
End Your SMS SOS: Building a Texting Strategy that Gets the Job Done
eduWebinar Lunch and Learn Series: Building Student-Centered Strategies
RHB Senior Integration Consultant Megan Miller joined colleagues Jeremy Tiers (Tudor Collegiate Strategies) and Harrison “Soup” Campbell (ZeeMee) on June 23,2020, for an eduWebinar on student-centered marketing strategies. Here, you can read what Megan had to say about exactly what those words “student-centered” mean in this climate, and how you can cultivate the trust students…Read more
Normal
“When we get back to Normal…” I recently saw someone flail their hands in front of their mouths after saying those words, as if trying to grasp the utterance out of the air before it could land in our midst, flaunting its elusiveness. That little moment illustrated for me the larger reality of This Moment.…Read more