This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the past five years of conducting organizational capability assessments of higher education marketing and communications departments, my colleagues and I have interviewed hundreds of internal stakeholders. It’s the most fascinating aspect of the work, hearing directly from campus…Read more
Tag: Executive Counsel
Webinar: Your Institution’s Employer Brand: An Exercise in Coherence
What would your employees say to a friend or family member who was interested in applying for a job at your institution? How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more
Transcript: Your Institution’s Employer Brand: An Exercise in Coherence
Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more
The Higher Ed Marketer Podcast: Leadership at the Forefront
Last month RHB Vice President for Marketing Leadership Rob Zinkan joined Bart Caylor and Troy Singer on The Higher Ed Marketer to discuss institutional strategic planning and the integral role of marketing leaders. You can listen to the episode or read the transcript below. · · · Transcript: Troy Singer Welcome to The Higher Ed…Read more
A Meditation on Possibility: RHB’s Annual Summer Reading List
What is possible? RHB’s summer reading recommendations derive from a variety of genres and themes. But, they share one feature: a meditation on possibility. What is possible if we have faith, if we imagine, if we fall in love, if we follow a trail through history in pursuit of a life’s story or to solve…Read more
Face the Future with Organizational Clarity: Building Capability with The RHB 3-5 Design
The RHB team frequently receives questions from higher education marketing and communications leaders about what structural and effectiveness trends we observe from our perspective across the sector. Leaders ask us about everything from high-level strategy to the shape of organizational charts and all the way down to tactical questions about working more effectively: How do…Read more
Keep Discussing DEIB in a Challenging Climate
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the last few years, the work of steering higher ed toward its promise of creating equity and social mobility—including for those who work within it—has only become more difficult in many locations. Conflicts over why—and for…Read more
Build a More Strategic Higher Ed Budget: Advice From Three RHB Experts
It’s budget-building season and questions abound. Three RHB team members, Dr. Amanda Sale, senior enrollment management consultant, Ken Anselment, vice president for enrollment management, and Dr. Rob Zinkan, vice president for marketing leadership, draw on their extensive higher education experience to provide some helpful tips as you make the difficult decisions that will set the…Read more
Transcript: Emerging Strategic Planning Themes and DEIB Implications
RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more
The Admissions Leadership Podcast: Rick Bailey on the Importance of Coherence
Earlier this month RHB Founder and Principal Rick Bailey joined host Ken Anslement, RHB Vice President for Enrollment Management, on the Admissions Leadership Podcast (“The ALP”). You can listen to the episode or read the transcript below. · · · Transcript Ken Anselment Welcome to the Admissions Leadership Podcast, a series of one-on-one, conversations with…Read more