RHB Director of Qualitative Research Aimee Hosemann and Vice President for Marketing Leadership Rob Zinkan led a February 28 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). In the webinar, they share RHB’s latest strategic planning research, including…Read more
Tag: Strategic Planning
Transcript: The Future of Integrating Marketing and Communications
On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. · · · Transcript Rob Zinkan So pleased to…Read more
Why—and How—You Should Do a Communication Inclusion Audit Now
The legislative and judicial landscape around diversity, equity, inclusion and belonging (DEIB) has become ever-more contested since that time. We’re republishing this piece to account for this moment in history, in support of institutions who remain committed to DEIB. In the last three years, the already hard work of steering higher ed toward its promise…Read more
Your Institution Is Only Distinctive if Others Take Notice
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “Distinctive” is a popular descriptor in college and university strategic plans. From analyzing more than 150 plans, we’ve seen institutions claim distinctive strengths, distinctive academic programs, distinctive co-curricular programs, distinctive teaching and learning, a distinctive student experience, a distinctive…Read more
Webinar: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge
In 2023, institutions of higher education are talking about and planning for diversity, equity, inclusion and belonging, even in an era of increased scrutiny and challenge to these vital efforts. In RHB’s 2023 round of strategic planning research, we’ve followed up with institutions we met during our 2020 research and examined DEIB language and goals…Read more
Transcript: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge
On November 1, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the third installment, Committing to DEIB in a Continuing Climate of Challenge, from a three-installment research report on modern strategic planning. A recording of the webinar is also available. · · · Transcript Rob Zinkan Well…Read more
Webinar: Modern Strategic Planning: Exemplars and Emerging Themes
What’s new in strategic planning? RHB’s previous research analyzing 108 current strategic plans across higher education began in 2020 and featured private and public four-year institutions from all 50 states. All strategic plans were active at the time, and they represented various durations and stages, including some that were near conclusion. In our webinar on…Read more
Transcript: Modern Strategic Planning: Exemplars and Emerging Themes
On September 27, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the first two installments from a three-installment research report: Leadership Functions of Higher Ed Strategic Planning in 2023 and 54 Newly Launched Plans. A recording of the webinar is also available. · · · Transcript Aimee Hosemann Alright, thanks…Read more
Can AI be a key to a resurgence in relevance for the humanities … and for higher ed?
6 Ways Toward Greater Relevance Wonder … Curiosity … Inquiry … Awe … Imagination … The words cascaded down the futurist’s slide deck in RHB’s shared Zoom box, highlighting things that artificial intelligence can’t replace … at least not yet. I note, with a blend of amusement and concern, that the phrase “artificial intelligence” in…Read more
A Conversation on Strategic Planning and the Future of the CMO Role
RHB vice president for marketing leadership Rob Zinkan recently joined the Higher Ed Demand Gen Podcast hosted by Shiro Hatori. Rob and Shiro discuss RHB’s research on strategic planning and explore how the CMO role can continue to evolve in higher education. Take a listen to Episode 55. The transcript is below · · ·…Read more