When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
July 11, 2017
One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more
June 22, 2017
Do you ever play MadLibs, those fill-in-the-blank narratives that can become zany (or sometimes risqué)? Basically, you’re given a scenario that has empty spaces where you fill in your own details. As an example, here’s one that’s particularly relevant for those of you in higher ed…Read more
June 7, 2017
This may sound a bit like a rant. But it’s not. It’s more an admonition to all of us in higher education to more thoughtfully monitor our actions and efforts. I will admit that after nearly 40 years, one can begin to gain a smidgen of perspective (or is it cynicism?) about patterns of behavior…Read more
May 31, 2017
If you’re an active reader of RHB Insights, you’re likely familiar with our principle of Coherence and its significant role in the work we do helping colleges and universities succeed. Coherence is all about truthfulness and authenticity in who you are, what you say and what you do. While it can be difficult without the…Read more
May 24, 2017
If you are reading this in May, you have about ten weeks to ensure that every student who sent in a deposit enrolls this fall. No pressure, but as you know (probably too well), it’s not over until it’s over. In the weeks that remain before school begins again in the fall, your work in…Read more
May 17, 2017
As another national deposit day passes, enrollment professionals are sorting out the lot and figuring out how to hold on to the class over the summer. As we observe the stresses and successes of our clients this season, we see more uncertainty about how and why families make the decisions that they do. The marketplace…Read more