Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Here’s what the marketing department on your campus should look like.

July 11, 2017

written by Rick Bailey

One of our takeaways from the 2016 Survey of Independent College Presidents we conducted in collaboration with The Lawlor Group was the limited perspective or understanding of marketing’s value to institutions. Carole Arwidson of The Lawlor Group summarized the findings in a post concluding “institutions must embrace how marketing can advance the institution beyond simply…Read more

The Five-Minute Coherence Test

June 22, 2017

written by Rick Bailey

Do you ever play MadLibs, those fill-in-the-blank narratives that can become zany (or sometimes risqué)? Basically, you’re given a scenario that has empty spaces where you fill in your own details. As an example, here’s one that’s particularly relevant for those of you in higher ed…Read more

The answer isn’t always “Global” and/or “Leadership”.

June 7, 2017

written by Rick Bailey

This may sound a bit like a rant. But it’s not. It’s more an admonition to all of us in higher education to more thoughtfully monitor our actions and efforts. I will admit that after nearly 40 years, one can begin to gain a smidgen of perspective (or is it cynicism?) about patterns of behavior…Read more

Why history matters in higher ed marketing.

May 31, 2017

written by Kirk Donlan

If you’re an active reader of RHB Insights, you’re likely familiar with our principle of Coherence and its significant role in the work we do helping colleges and universities succeed. Coherence is all about truthfulness and authenticity in who you are, what you say and what you do. While it can be difficult without the…Read more

Fight summer melt with better customer experiences.

May 24, 2017

written by Rick Bailey

If you are reading this in May, you have about ten weeks to ensure that every student who sent in a deposit enrolls this fall. No pressure, but as you know (probably too well), it’s not over until it’s over. In the weeks that remain before school begins again in the fall, your work in…Read more

Selectivity may not be measuring what we think it is.

May 17, 2017

written by Sam Waterson

As another national deposit day passes, enrollment professionals are sorting out the lot and figuring out how to hold on to the class over the summer. As we observe the stresses and successes of our clients this season, we see more uncertainty about how and why families make the decisions that they do. The marketplace…Read more

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Downloadable

Finding a Position and a Place in the Universe for Your Institution

Ready to find your one true place in the universe? Conduct these series of exercises with your team as a first step.

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