When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.
April 18, 2017
Always curious to learn more about how higher education administrators think and lead, I was eager to dive into the 2017 Inside Higher Ed Presidents Survey conducted by Gallup. Our engagement in studying presidents’ views on marketing in the 2016 Independent College Presidents Survey we conducted in collaboration with The Lawlor Group heightened my interest in…Read more
Welcome to another entry in our Imagine the Video series: all the insight and substance of a long-form video interview packaged into an easily-consumed, informative read. We give you the content, you imagine the rest. (Click here to read our previous entry.) In this episode, Rick and Sam are on opposite sides of the country when a check-in phone call…Read more
April 12, 2017
Creating positive customer experiences is all about reducing negative friction. If, for example, a retailer has a well-designed, intuitive website—this is a positive touchpoint for a customer. If the customer is happy, they’ll be back. If a retailer has a difficult or tedious ordering system—this is a negative touchpoint for a customer. This causes friction; the customer…Read more
April 5, 2017
As higher education deepens its embrace of marketing, a wide variety of innovative and successful practices have begun to emerge. On one end of the spectrum you can cite the truly wonderful brand awareness campaigns such as What Will You Fight For? for the University of Notre Dame—an awareness campaign that aligns perfectly with the academic and…Read more
March 29, 2017
When communicating with your prospective students, you undoubtedly strive to connect your offerings with their goals, interests and values. In doing so, you emphasize the benefits of your distinctive market positon and your ability to provide an exceptional education that is supportive of your prospects’ plans, hopes and dreams. But because the goals, interests and…Read more
March 28, 2017
In this episode, Rick and Sam discuss the importance of “location” in the messaging and positioning for an institution. What are the right and wrong ways to go about it? Is it something that only institutions with a postcard-esque campus can leverage? Or is it a matter of recognizing what your institution offers that no one else has? Read more