Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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When marketing your college or university, don’t just be distinctive; be avant-garde.

October 19, 2017

written by Amy Mallory-Kani

In 1913, the American art world was rocked by a major exhibit that has come down to us as a pivotal moment in the history of American culture. Known as the “Armory Show” because it was held in the expansive rooms of the U.S. National Guard armories in New York City, the exhibit showcased work…Read more

When to go “outside” for your higher ed marketing needs.

October 13, 2017

written by Sam Waterson

If you’ve been following our posts on RHB Insights lately, you’re likely aware of our stance on the importance of having an in-house marketing department on your college campus to properly meet your future needs. We’ve not only written posts that champion the idea, but we’ve created a guidebook to help aid your institution in…Read more

Winning through customer experience: how to create successful campus visits (with or without the campus).

October 4, 2017

written by Rick Bailey

A prospective student’s visit to campus (particularly when accompanied by family and friends) has long been the indicator of ultimate engagement. Campus visitors yield at substantially higher rates than those who do not visit. Most of our clients report yield rates of admitted students who have visited at more than twice the rate of the…Read more

The truth about focus groups in higher education.

September 28, 2017

written by Rick Bailey

Focus groups have been a long-standing favorite in higher ed marketing as a means of acquiring valuable qualitative data that may help solve a marketing challenge. So it’s no surprise that, early on in our history as higher ed marketers, RHB employed focus groups as a go-to means of collecting in-depth marketing data about significant…Read more

How to Structure Your Higher Ed Marketing Department for the Future

September 21, 2017

written by Rick Bailey

If you’ve been reading our recent insights, or if you’ve reviewed our takeaways from the 2016 Survey of Independent College Presidents that we conducted in collaboration with The Lawlor Group, you may already be aware of our research suggesting that, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing…Read more

Five things to think about as you hit the road this fall.

August 30, 2017

written by Sam Waterson

With fall more or less upon us, it’s time to consider your strategy for recruitment this year. You’ve likely spent some time assessing what you did last year, namely: what worked? What didn’t? You’ve also likely gone through the obvious considerations, the things you must always be mindful of, like: make sure you’re in touch…Read more

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