Insights

When we’re not actively solving marketing challenges in higher ed, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are our insights and resources into all things related to higher education marketing, including white papers, presentations, videos, audio files, worksheets and the RHBlog.

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Taking the Long View on the Liberal Arts

December 8, 2017

written by Amy Mallory-Kani

There has been a persistent stigma amongst liberal arts colleges associated with discussing “vocationalism,” the idea that liberal arts colleges should offer career development training for students. Many liberal arts colleges worry that such training, which generally focuses on resume-building, networking, and other forms of professionalization, could usurp the preparation that students receive more generally for their lives as critical thinkers and citizens…Read more

When Objectivity Knocks: Facilitating Change in Higher Education Marketing

December 7, 2017

written by Rick Bailey

While you may acknowledge the benefit of an outside, objective look at your situation, you may find difficulty in welcoming an outsider’s perspective. To begin, an outsider’s ability to “get” your institution and circumstances may be suspect. After all, how could someone without the benefit of full engagement in your mission, deep knowledge of your history or political understanding of your community possibly suggest workable solutions? That’s precisely the benefit; without the weight of those factors, an outsider can objectively assess the circumstances that may lead you to fresh and creative thinking…Read more

You Already Have a Watch: Buying Perspective

December 6, 2017

written by Sam Waterson

One argument for the services that RHB provides is that what we offer in exchange for income should not be replicable on campus. More simply, we don’t want you to invest in things you’re capable of handling in-house (remember that diatribe about search?). So, when evaluating whether or not to find an external partner we think you should consider three measures…Read more

Transformation sounds great…until your institution has to do it.

October 31, 2017

written by Kirk Donlan

Higher ed institutions are, in theory, well acquainted with the notion of “transformation.” After all, they are in the business of transforming lives—the lives of their students. This charge is not insignificant; certainly the transformative process experienced at a college or university can be the most influential impetus for positive change and growth in a…Read more

When marketing your college or university, don’t just be distinctive; be avant-garde.

October 19, 2017

written by Amy Mallory-Kani

In 1913, the American art world was rocked by a major exhibit that has come down to us as a pivotal moment in the history of American culture. Known as the “Armory Show” because it was held in the expansive rooms of the U.S. National Guard armories in New York City, the exhibit showcased work…Read more

When to go “outside” for your higher ed marketing needs.

October 13, 2017

written by Sam Waterson

If you’ve been following our posts on RHB Insights lately, you’re likely aware of our stance on the importance of having an in-house marketing department on your college campus to properly meet your future needs. We’ve not only written posts that champion the idea, but we’ve created a guidebook to help aid your institution in…Read more

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